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Emili Investigates the Georgian Milk Mark

Emili, an internet sensation in Georgia, watched by thousands of children and their parents, decided to ‘investigate’ the Georgian Milk Mark (GMM) through ALCP facilitation.


Jara the Movie - Full movie online

Jara the Movie is now available online. 

JARA is a fairy tale journey through one year in the mountains of Ajara.  A story of the shifting boundary between human habitat and wild nature, portrays everyday lives in the changing seasons. It tells of bees in the forest, of the beauty and ruthlessness of and inevitability of nature, of people and of predators and of co-existence and conflict. The wooden jara in the forest and the bees living within it are the fixed point in the story.

The main backer of Jara is the Swiss Agency for Development and Cooperation (SDC) through the Mercy Corps Georgia implemented Alliances Caucasus Programme.


Georgian Milk Mark

The ‘Georgian Milk’ mark differentiates dairy products made from natural raw milk and milk powder. The purpose of the mark is to promote products made from Georgian natural raw milk, which will help consumers make informed decisions while buying milk and other dairy products. The ‘Georgian Milk’ mark will be found only on dairy products produced from Georgian natural raw milk and which do not contain milk powder and/or any vegetable oils.

Discover Georgia: the land of the oldest honey GEO voice over
Discover Georgia: the land of the oldest honey

Georgia, the birthplace of wine, is also known as the land of the oldest honey discovered; Home for 13,000 flora species, blooming from semi desert to sub-tropical and alpine zones, Georgia is a true bliss for Caucasian Grey bee to make honey of distinguished taste. More than that, Georgia is one of the few places in the world, where wild bees are used by local people to produce wild honey called Jara.

Jara - Traditional Georgian Beehive

In the report from Akhali Kvira,TV Programme (Public Broadcaster) you will see traditional Georgian beehives attached to the rocks.  This is a method which is still practiced in mountainous Ajara and is known as Jara.

LATEST NEWS
Local TV launched in Tsalka
16/06/2022
On June 16th the Journalism Resource Centre celebrated the opening of the first local TV media TOK TV in Tsalka municipality. Three local journalists attended journalism courses on reporting for one month. As Tsalka is a multiethnic municipality the journalists represent Georgian, Azerbaijani and Armenian communities. ‘We will report on the issues that are important in increasing transparency and accountability among the general population and local officials. Reports related to agricultural issues will be one of the main topics for our work. Local people will be engaged in the decision-making around ongoing local development. Especially, this is important after the newly opened tourist attraction in Dashbashi Canyon.’ Local Journalist  Nazi Meshveliani said.
Switzerland and Austria celebrating jointly their 30th Anniversary of Diplomatic Relations with Georgia
24/06/2022
 On June 22nd, On the occasion of the 30th Anniversary of Diplomatic Relations between Switzerland and Georgia, as well as Austria with Georgia, Ambassador of Switzerland to Georgia, H. E. Heidi Grau and Ambassador of Austria to Georgia, H. E. Thomas Muehlmann planted a tree in the Goderdzi Alpine Garden. The Minister of Agriculture of Ajara AR, Zaza Shavadze and the Deputy Mayor of Khulo, Nadim Vasadze joined the event. The Goderdzi Alpine Garden is an important tourist destination in mountainous Ajara and a testimony of biodiversity and cultural richness of the region.  Both ambassadors picked up in the theme of needing to balance development with sustainability and care for nature and that the garden is an excellent example of this. While the Director of Batumi Botanical Garden, Irakli Archaia emphasized the importance of the garden and initiated the idea of copying the model of the garden in other municipalities. The minister of Agriculture of Ajara, Zaza Shavadze stated thatcreating and supporting new opportunities for rural development is the key goal of the strategic framework of relations of Switzerland and Austria with Ajara region.  H.E. Heidi Grau noted the excellent results achieved by ALCP in creating job and income opportunities for the rural population, notably by supporting the production of Jara honey, and was pleased to announce that  ‘Switzerland is engaging in a new phase of the ALCP project, together with Austria and joined by Sweden, until 2026, with a total budget of USD 6.5 million. This will allow to further facilitate production in beekeeping, dairy and meat, wild botanicals and silk, as well as support the development of the Goderdzi Botanical Garden, for the benefit of women and men living in mountainous regions,’ Ambassador of Switzerland to Georgia, H. E. Heidi Grau said.  The delegation visited Wool House in Klde Village, Samtskhe-Javakheti, the Georgian Milk Mark dairy enterprise, Natural Produktsia Ltd in Dioknisi Village, Khulo and honey processing factory, Agro Keda Ltd.  The Austrian Ambassador H.E. Thomas Muehlmann underlined, that support in further development of the wool sector, as well as support in uniting the voices of beekeepers through support to their professional union created new opportunities for development for the rural population. ‘Support to rural and local development is a key aim of the new framework strategy of Austria with Georgia. We believe, that with joint efforts European countries will bring more experience and novelties to Georgia, which will trigger further development of the country,’ Austrian Ambassador H.E. Thomas Muehlmann said.
Georgian Milk Mark Dairies on Show
04/05/2022
The Cheese and Tea Exhibition showcasing Georgian traditional, as well as foreign produce was held at Mtatsminda Park on May 1st, 2022. Ten dairies with the Georgian Milk Mark (GMM) - Milkeni, Tsintskaro +, Meskhuri Gemo, Bebo’s Kveli, Suamta, Leanka, Alpuri Javakheti, Dertseli’s Nobati, Naturaluri Rdzis Gemo, Tsezari presented their products at the event organized by Anna Mikadze-Chikvaidze, the Head of the Cheese Producers Guild. Visitors tasted cheese and got to know about the GMM. Butter with spices, a new product by Milkeni, was their favourite. ‘The GMM contributed a lot to make this event happen. I am thankful to them for giving me an opportunity to discover amazing products, like butter with spices. I am glad that the GMM promotes raw milk production’ - Event founder Anna Mikadze-Chikvaidze praised the development of the GMM in her Facebook posts. Created in 2019, the GMM has twenty dairies currently using the mark. The GMM products are available in Madagoni, Spar, Tserti, Magniti, Smart, Ori Nabiji, Nikora, Zgapari, Fresco, Carrefour, Goodwill, Daily, Billion and Willmart supermarket chains. A comprehensive online portal www.georgianmilk.ge provides a profile per enterprise allowing consumers to look up the products they are buying using a unique registration number printed on the label.         
LATEST PUBLICATIONS
Sheep Dipping Guidelines
Georgian Traditional Beekeeping: Jara Honey Production GEO
The book will allow all VET colleges with beekeeping programmes to teach Jara as a subject from September 2022.
Bi Annual Report April 2021 to September 2021