HOME > ALCP News
VET Meets Jara

On May 18th-19th, twelve VET college representatives from seven regions of Georgia attended a Training of Trainers in Jara Honey Production hosted by the Georgian Beekeepers Union (GBU) and the Jara Beekeepers Association (JBA) in Keda, Medzibna Village.

The trainees learnt how to teach beekeeping students Jara honey production and how to obtain Bio certification. They also visited a Bio certified Jara apiary and the Agro-Keda factory to see the process of Jara honey processing and packaging.

Akhali Talga VET College in Kobuleti and Khulo, who have already integrated the Jara teaching materials into their one-year beekeeping programme since October 2020, also shared their experience of including and teaching Jara production.  

‘I am happy to attend this training, as I learned a lot. I am ready to teach Jara beekeeping to my students, because it will make our beekeeping programme even more interesting.’ – Ilia Khazarishvili, a lecturer at the Public College Aisi, Kakheti.

‘I am glad that all of the colleges now acknowledge that Jara teaching is an essential part of Georgian beekeeping programmes. During these two days they heard about a wide range of Jara topics, for example, Bio certification, which was impressive for them. Now they are convinced that Jara teaching has a future and this will help them to attract more students to beekeeping. They also saw the demand from businesses after visiting two Jara honey processing entities.’ - Aleko Papava, the Head of the GBU.

The training got a special mentioning by Embassy of Switzerland in Georgia, also, the Ajara Ministry of Agriculture and Ajara TV. 

The National Center for Educational Quality Enhancement and sectoral skills organization Agro Duo are supporting Jara teaching integration in the VET colleges.

On June 1st, the GBU is organizing an online event Highlights So Far: Jara in VET, which is bringing together VET colleges, specialists, agro journalists, donors, and public officials to further promote Jara teaching in VET colleges and share reflections on the training.

OTHER NEWS
08/09/2020
Emili Investigates ► the Georgian Milk Mark

Emili is a young girl who has become an internet sensation in Georgia.  Her YouTube channels Emili TV  and Emili Family TV reach 708,000 subscribers. She regularly shares educational and entertainment content, including films about products she likes, many parents and their children watch her shows and follow her recommendations. Through ALCP facilitation, she (and her production team) decided to ‘investigate’ the Georgian Milk Mark. 

The Georgian Milk Mark (GMM) films (on Emili TV and Emili Family TV) have reached 360,000 views just in two weeks.


03/09/2020
Jara Audience Grows

Traditional Jara beekeeping has reached a new audience through a report on Al Jazeera English and its Youtube Channel, with an audience of forty million in Gulf States alone. The report was developed in Ajara with assistance of the Jara Beekeepers Association (JBA), telling stories of female and male Jara beekeepers, emphasizing commercialization and future opportunities for Jara honey.

31/08/2020
Honey Grabs Top Official Interest

The Prime Minister of Georgia, the Chairman of the Ajara Autonomous Republic, the Mayor of Tbilisi City, and other government officials visited the Agro-Keda factory in Keda to see the honey production and packaging process, along with other Nena production. The honey showcase, Jara hive, different types of Nena produced honey for tasting, and honey catalogues were their favorites. The Prime Minister asked questions related to honey export and took the catalogues to find more details about honey.


04/08/2020
Goderdzi Alpine Garden is Now Open

Located in Khulo, Ajara at 2000m above sea level, the Goderdzi Alpine Garden is now open. On Thursday, two hundred guests from government, municipal agencies, non-governmental and international organizations, travel agencies, scientists and botanists attended the opening ceremony.

Huge government support was there.

‘Opening of this natural monument will help Khulo municipality with further growth. We are working on the development of the local infrastructure. Those works together are increasing income for locals. My Special thanks to the Swiss Development and Cooperation Agency, Adjaristskalli LLC, and other organizations for making this project happen.’ – Tornike Rijvadze, the Chairman of the Ajara Autonomous Republic.

The Swiss Ambassador highlighted how natural treasure can positively impact local habitants, the means of quality-oriented tourism.

‘From the very beginning, we acknowledged the importance of the Goderdzi Alpine Garden not only for the region but also for Georgia at large. It is the initiative where eco-friendly tourism and agriculture are forcing each other for the benefit of rural settlers of the mountainous Ajara. It is also helping market with locally produced cheese, wild Jara honey and other local product.’ – Patric Franzen, Ambassador Extraordinary and Plenipotentiary of Switzerland to Georgia.

The Goderdzi Alpine Garden is an example of public-private cooperation.

‘Important thing about this is the sharing. We had a vision, we went to the Batumi Botanical Garden and shared this vision of taking this beauty and using it in the countryside so that all the people living here can also enjoy this vision. The opening of this garden is a symbol of positivity in a very negative time globally, a symbol of people getting together for something good.’ – Helen Bradbury, the ALCP Team Leader.

The main backer of the Goderdzi Alpine Garden is the Swiss Agency for Development and Cooperation (SDC) through the Mercy Corps Georgia implemented Alliances Caucasus Programme (ALCP). The project is supported by the Hydropower Company Adjaristskali and the Government of Ajara Autonomous Republic. The garden is being developed with the backstopping of Munich and Lautaret Botanic Gardens

Follow the links on the opening of the Goderdzi Alpine Garden: Ajara TV, Imedi TV, Ajara Government FB, Ajara Tourism Department FB.


16/07/2020
Second Georgian Milk Mark (GMM) Dairy Export Cheese to USA


Last week, Tsivis Kveli Ltd in Kakheti distributed 250 kg different types of GMM cheese through the distribution company Georgian Imports in hypermarkets and cafés throughout Chicago. The dairy is now planning the next export in a few weeks. 

17/06/2020
ILO ALCP Dairy Study Now Out

The International Labor Organization’s (ILO) Better Cheese, better work: The Alliances Caucasus Programme’s Impact on Informality and Working Conditions in Georgia’s Dairy Sector which explores formalization within  the dairy value chain in Georgia stemming from ALCP market systems interventions, is now available on the ALCP website.

The ILO and ALCP worked together from summer 2019 to bring this research to completion. There are several reasons for the timeliness and importance of this report; chief amongst them is the ever present need for lessons learnt from MSD programmes, which can be applied in others, secondly the need to demonstrate the efficacy of the approach with a detailed account of systemic change and thirdly the growing importance in development programming of evaluating the efficacy of the MSD approach to develop quality employment at scale. 

LATEST NEWS
J is for Jara
29/10/2021
Jara took an honorable place in the Tourism Alphabet of Ajara, a new campaign implemented by the Department of Tourism and Resorts of Ajara AR. The idea is to link all 33 letters of the Georgian alphabet with attractions, locations, food, and activities worth visiting during the whole year. Jara was selected for the letter J. Letter J will take tourists to Medzibna Village, Keda, where tourists will feel immersed with Jara hives hidden in nature. 'Jara honey is a unique product, it adds cultural value to our region, so it should be a well-packaged tourism product. So far, nothing has been done by the Department of Tourism to promote Jara, travel agencies and guides do not know much about the product, so linking J with Jara will be the first step toward to Jara promotion and awareness raise from our side' -Tinatin Zoidze, chairwoman of the Department of Tourism and Resorts of Ajara. To boost the promotion, the Department of Tourism and Resorts of Ajara also developed a short video about Jara that will be advertised through their Facebook pageVisit Batumi, tourism information centers and media channels.
Bulk, Brand and Niche - Georgian Honey Export Begins to Flow
05/10/2021
Rebounding in spite of the pandemic, export markets for Georgian honey are beginning to flow and the volume of honey is growing rapidly. In the first eight months of 2021, 117 tonnes of honey were exported to eleven countries; France, Bulgaria, USA, Canada, Hong Kong, Japan, Kazakhstan, Azerbaijan, UAE, Qatar, and Saudi Arabia. Five times more than the  21.7 tonnes of honey, exported to six countries in 2020. A major recent development has been the establishment of a contract for wholesale bulk honey between Api Geo Ltd in Samtredia and Naturalim France Miel a large honey company in France. In September, forty-three tonnes of honey was shipped to France. A second order is now being prepared for shipment. Strict testing in France and Germany and a new factory and equipment capable of homogenizing 20t of honey at a time mean that the company is the first in Georgia to able to reliably service such a market. ‘This is just a start; we hope to export at least 100 tonnes of Georgian honey to France this year. We want to supply from smaller-scale beekeepers which will help them with selling their honey, which has been a problem for years in Georgia.’ - Gia Ioseliani, Founder of Api Geo Ltd. September was also a fortunate month for Kakhetian Traditional Winemaking (KTW) producers of the Nena Honey brand which includes the first Bio-certified Jara honey in Georgia.  The company has just shipped a second large order of six types of Nena honey to Hong Kong, including chestnut, blossom, alpine, linden, Jara and honey with nuts including Bio Jara honey. Nena Bio Jara honey is also on its way to Doha, Qatar. Overall, since January 2021, the company has increased the volume of honey exported by 110%, compared to 2020, to markets in Canada, USA, Hong Kong, Japan, Azerbaijan and Qatar.  Bio certification of Jara honey in Ajara is receiving considerable governmental backing. ‘We are proud that export markets for bio-certified Jara honey are growing and now it is being exported to countries like Japan, the USA, and Canada. We started to support Bio-certification of the Jara Beekeepers Association in 2021 to continue to supply diverse export markets for such a flagship product.’ - Giorgi Surmanidze, Minister of Agriculture of Ajara.   The Jara Beekeepers Association is consolidating its entry into the Japanese market in partnership with MF Company Ltd. In September they exported honey to be shown at an exhibition in Tokyo in October, after which the next order will be placed. ‘Japanese consumers are loving Jara honey, some of them told us that it helps them with stomach problems. We believe that this exhibition in Tokyo will open up new opportunities for the Jara Beekeepers Association.’ - William Pratt, Co-founder of MF Company Ltd.  
Fourth Georgian Milk Mark (GMM) Dairy Exports to the USA
24/08/2021
Dairy Enterprise Leanka Ltd from Kakheti region sent 837 kg different types of cheese (Sulguni, Smoked Sulguni, Georgian cheese) via the exporter company Geoproduct Ltd for sale in New York and Philadelphia, USA. The dairy is a member of the Georgian Milk Mark the quality assurance label for Georgian natural milk and its products bare the GMM. The company expects further increased orders in the near future.
LATEST PUBLICATIONS
MONITORING, EVALUATION, AND LEARNING POLICY
A Gendered National Honey Sector Survey in Georgia
GENDER EQUALITY, DIVERSITY AND SOCIAL INCLUSION STRATEGY (2020-2023)