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Cheese Story

Name: Natural Produktsia Ltd

Place: Dioknisi Village, Khulo Municipality

Type of business: Cheese Factory

Product: Imeruli Cheese

Suppliers: about 450 women from 13 villages of Khulo

Current production per day: 5 tons of milk  (700 kg of cheese) 


The Problem

The 450 women now selling milk directly to the milk collectors of the Natural Produktsia Ltd Factory in Dioknisi, Khulo used to make cheese from their milk.  Women are responsible for milking the household cattle and making the cheese, butter, sour cream and cottage cheese which is then sold as an important part of the family’s livelihood.

Selling these products however is hard and uncertain. The journey by marshutka to Batumi Agrarian Market can take up to 4 hours on bad roads. It is taken to the market by husbands or other male family members or sent with the driver and met by a relative who then tries to sell it. There is no guarantee of a sale and often the family is forced to accept a low price from the market vendors rather than take it home again.

 
The Idea

The idea for the factory came from a member of an old Khulo farming family, Arcadi.  His brother, Tsezari was already in the dairy business in Tsalka with his mother, where, hoping to escape the lack of opportunity in Khulo they moved to Kvemo Kartli and started a small cheese factory in a cowshed.  This cowshed is now a purpose built factory with its Sulguni cheese supplying Carrefour and the 5 star hotels of Batumi. Alliances KK had helped them do it. Arcadi was already selling his brother’s Sulguni cheese from the familiy’s distribution outlet in Batumi Market, but Sulguni only makes up 20% of the market the other 80% is for Imeruli.  When Alliances opened in Ajara in 2014, Arcadi saw his chance. He proposed a small factory collecting milk from the upper mountain villages making Imeruli cheese.  The gamble was that Imeruli sells for 2 lari less per kilo than Sulguni and you have to make and sell a lot more of it to make a profit.


The Solution

450 women are now selling milk directly to the milk collectors of the Natural Produktsia Ltd Factory in Dioknisi, Khulo. The building which opened in September 2015 is compliant with the new food safety and hygiene requirements and equipped with, with new modern dairy equipment.  

Milk collectors from the factory collect the milk daily from the women in their houses. The women were specially trained by a food safety consultant in producing clean milk. The women save two hours a day from not having to make cheese, they save the costs of wood or gas for heating the milk to make it and other materials such as pepsin.  The family is saved the costs and time and worry of having to get to Batumi and sell the cheese.


The End and the Beginning

The programme and Arcadi were unsure of how much milk there would be.  People had said how poor the little red Ajaran cow was, how despairing the rural population. Ajara however has a magic, special even to Georgia, when the news went out that the factory was open the villagers decided en masse to sell.  Overnight more milk than anyone imagined was available.  The factory is processing 5 tonnes of milk about 700kg of cheese a day at a time of year when many dairy factories are thinking of shutting down for the winter as milk supply dwindles until the following spring. They have turned milk away as they have yet the capacity to process more. Expansion is already on the cards.  Of the cheese itself the fat content is high and the milk itself from the high mountain pastures of pristine Ajara.  The cheese moreover is delicious. The queues out the door of Aracadi’s distribution outlet in Batumi Market and the fact it’s sold out by midday testify to that.

OTHER NEWS
10/03/2014
Women of Kvemo Kartli

Publishing the following series of stories is an attempt to highlight the ethnic diversity of Kvemo Kartli. We are going to tell you the stories of five women living in various parts of Kvemo Kartli; these women have different lifestyles and represent different cultures, but they still have a lot in common. This is their history in stories. Stories of work, endurance, taboos, restriction, dignity, honesty and womanhood. You will not see figures and percentages here; this is not a quantitative survey. These are stories that allow us to build on those figures and percentages and enable us to develop profiles of Ajarian, Svan, Azeri, Armenian, Greek and local Georgian women’s lives, to understand their complexities and areas of commonality and to reflect this in our work as a programme.

Kvemo Kartli is one of the most ethnically diverse regions of Georgia. Ethnic diversity has developed over centuries and many contrasts and cultural differences have accumulated in this region; the study and management of these contrasts and differences and the development of models for peaceful cohabitation is not an easy task. Cultural, ethnic and language differences can be seen in every detail of life. Differences are present in rural and urban areas, in highlands and lowlands, in methods of doing business. Our objective in recording these stories was to attempt to create a profile of these women, to listen to them and build the picture of their lives, to understand the effects that culture and ethnic origin have on their lives, to see what opportunities they have and how they use or fail to use these opportunities, if they have them at all.

The Baboyans from
Village Kush

Women from
Kamarlo

 Greek Woman
from Tsalka

 Nazi Bolkvadze
 and her Friends

Natela Argvliani's
Family

05/03/2014
The Baboyans from Village Kush

Armenians have been living in Kvemo Kartli for centuries. According to the 2002 census 31,777 out of 497,530 Kvemo Kartli residents were Armenians. The number of Armenians is highest in Tsalka where 11,484 Armenians live, out of a total population of 20977. The advent of Armenians in Georgia was related to the movement of people during the Arab, Turk-Seljuk, Mongolian, Turkmen, Kizilbash, Ottoman Turk and other invasions. Several major settlements of Armenians took place in 1828-1829, during the Russian-Turkish war

04/03/2014
Pikria, Phanura and Other Women from Kamarlo

Azerbaijanis living in Kvemo Kartli are Turkic-speaking people representing the legacy of the conquerors that came to this area at different times. in the 1926 Census they were referred to as Azerbaijanis. The Azeri population that settled in Kartli is comprised of two streams of migrants: 1. The Turkish-speaking population that was resettled between 15th-18th centuries; they went through the heaviest psychological and physical stress before they adapted to the new place. 2. Migrants who moved from one place to another to improve living conditions having adapted to the new environment. Currently the Azeri population in Georgia numbers 224,606. They mainly reside in Bolnisi, Dmanisi, Gardabani and Marneuli districts, mostly in district centers apart from in Dmanisi muniiciaplity where there are many Azeri villages. Some live in Tetritskaro and Tsalka districts.

02/03/2014
Greek Woman from Tslaka
A small group of Greeks was settled by Erekle II (King of Kartli and Kakheti in the 18th century) back in 1763 in Kvemo Kartli. They worked in Akhtala copper, lead, silver and gold mines and were highly skilled in this business. The next resettlement took place in 1806-1807, and the following in 1829-1830. Turkish-speaking Greeks as well as Greeks speaking the Pontus dialect were resettled to Georgia. The study of archive materials tells us that the biggest stream of Greek migrants entered Georgia during the aforementioned period and their majority settled in Tsalka and Tetritskaro areas.
28/02/2014
Nazi Bolkvadze and her Friends

In 1980’s the planned settlement of a large groups of eco-migrant Ajarians and Svanetians started in Tetritskaro and Tsalka municipalities. There were several streams of eco-migration up to 2003. The advent of these incomers has left its mark on Kvemo Kartli. It became richer from an ethnic, religious and language standpoint, however it also gave rise to new problems and challenges for new and old residents alike in seeking to adapt to the new cultural diversity.

25/02/2014
Natela Argvliani's Family

The first settlement of Svans into Kvemo Kartli took place in 1987. This is when the Svans from landslide-affected Chviberi (higher Svaneti) were resettled in Dmanisi, in the houses built under a government programme. Svans started to introduce their style of life in Kvemo Kartli and establish strong communities in Kvemo Kartli.

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On Friday, July 9th, from 10 am until 2 pm, the Business Institute of Georgia (BIG) who manages the Georgian Milk Mark, and the Georgian Milk Federation held a Georgian Milk Day.  The Georgian Milk Mark which started in 2019 now has twenty one dairies currently using the mark. This B2B (Business to Business) event was to bring together the twenty one dairies who presented their products for show and tasting with invited hospitality and retail sector guests. COVID-19 has taken a toll on both sectors and it is hoped that bringing them together will be advantage to them both, in terms of sales for the dairies and supplying quality Georgian products for the HoReCa and retail sectors. The Minister of Environmental Protection and Agriculture of Georgia, the Head of the Agrarian Committee of the Parliament, First Deputy Head of Environmental Protection and Natural Resources Committee of the Parliament gave a speech at the opening of the event. The National Food Agency, the State Laboratory of Agriculture, the Rural Development Agency and the Georgian National Tourism Administration participated in the event.  From June 1st 2021 a new regulation requires HoReCa sector actors to become HACCP certified. The NFA had an information desk at the event to answer questions and provide information.Everyone visited the GMM dairies and viewed and tasted their products.  The event was supported by Alliances Caucasus Programme (ALCP) which is co-financed by the Swiss Agency for Development and Cooperation (SDC) and the Austrian Development Cooperation (ADA) implemented by Mercy Corps Georgia. Here you can see photos of the event Gallery . You can see here media reports: https://bm.ge; https://www.interpressnews.ge; https://www.palitranews.ge; https://mepa.gov.ge; MEPAGeorgia https://formula.ge Businesspartner
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