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Georgian Smoked Sulguni in New York

TV slot on the programme client Tsezari Kakhadze, who has started distributing smoked sulguni cheese in New York. News article here.

Ecotourism in Ajara

Ecotours Georgia is Tbilisi based company that was established by wildlife conservationists and nature lovers with aim to develop sustainable tourism in Georgia. ALCP Ajara facilitated Ecotours Georgia to expand its activities in Ajara and add nature tours to stimulate rural tourism that is viewed as an opportunity to diversify and improve the local economy. Promotion of this sector can play a significant role in the sustainable development of Ajara rural areas, it can motivate farmers to expand their activities, open up a new selling market of locally sourced products for SSLP’s and link the consumption of local products to their place of origin.

To promote and raise awareness on rural tourism in Ajara region, promotional video was filmed in Ajara protected areas, high mountainous pastures and Batumi Botanical Garden showing the beauty of the local nature, traditions, wildlife, etc.
Follow the link to visit company's official website www.ecotours.ge 

Why the DCED Standard Matters to Us - Helen Bradbury, ALCP

DCED Global Seminar on Results Measurement was held in Bangkok from 14 to 16 March 2016. The presentations and discussions on the topics such as: measuring women's economic empowerment, assessing attribution, measuring job creation, and using results information to manage programmes - were included in the seminar, which is held in every two years by DCED. 130 participants from 38 countries, representing 52 organizations, field programmes and donor agencies - attended the event.

The ALCP presentation by Helen Bradbury (team leader) was named within the top three most appreciated seasons of DCED Global Seminar by the attended audience.

Video Lessons on Livestock Sector

Programme initiated preparing of video lessons on the livestock sector to improve farmer livelihoods by using internet and mobile technology that will provide access to qualified peer advice on how to maximize income from farming.  Mosavali, agro video producer, was financed to prepare 8 videos on the livestock sector, that was disseminated through social networks and is gaining viewers on the daily basis.

Here are topics and links for the videos:

Treatment for Antrax Disease

Cattle Nutrition

Birth of the Calves

Treatment for Brucellosis Disease

Proper Milking of Cow

Cattle Vaccination

Treatment for Foot and Mouth Disease

Treatment for Mastitis

The Road Full Movie

The Road – a beautifully shot documentary capturing the reality and dichotomies of the people who use the ancient transhumance route; the lifeline of livestock in Georgia

Produced by Eco Films http://ecofilms.ge/
Commissioned by ALCP

LATEST NEWS
Spread of 'Georgian Milk Mark'
24/04/2019
Seven dairy enterprises are using the Georgian Milk Mark: Milkeni Ltd Rustavi, KK; Tsintskaro + Ltd Tetritskaro, KK; Khiza Ltd Akhaltsikhe, SJ; Badri Gogoladze I.E Bolnisi, KK; Gocha Gagashvili I.E Telavi, Kakheti; Tsolak Grigorian I.E Ninotsminda, SJ; Karen Simonian I.E Akhalkalaki, SJ.   Six dairy enterprises are being audited: Imeruli Ltd Marneuli, KK; Zekari Ltd Terjola, Imereti; Tsezari Ltd Khulo, AJ& Tsalka KK; JTA Ltd Tsalka, KK; Ramaz Nazrashvili I.E Gori, Shida Kartli; Tanadgoma Gardabani, KK. The products with the mark are available in Spar; Nikora; Zgapari; Fresco and Madagoni supermarkets’ chain. Eleven additional dairy enterprises have already applied to use the mark. Billboards of the mark are on Tsereteli Avenue, in Vake Tbilisi; Rustavi; Kutaisi and Akhaltsikhe. Information per enterprise is uploaded on a www.georgianmilk.ge. This allows consumers to look up the products they are buying using a unique register number printed on the label. GMA international marketing company has been conducting a national promotion campaign to introduce the mark to the public and retailers since the end of March. Facebook  of the mark is active with more than 3,000 subscribers/consumers.   The Georgian Milk Mark is officially registered and serves to distinguish dairy products made from natural milk. Follow the links on the Georgian Milk Mark: Ferma, Agrinews, Imedis Dila, Radio Marneuli, Marneuli TV, Georgiandairy.org, Agrokavkaz.ge, Interpressnews.ge, Ambebi.ge        
Masterclass for New Agri Journalism Students
02/04/2019
Up to thirty students of the agri journalism course at the journalism department attended a lecture given by the ALCP programme Team Leader Helen Bradbury in the state university. Agriculture and tourism; environmental protection, preservation and biodiversity; the honey, sheep and dairy sectors; Georgia’s rich cultural heritage and its main treasure - people/farmers with their strong traditions were the main themes of the lecture. All the students highlighted that the lecture was inspirational, they did not know many things, found different perspectives of agriculture and environment and they will report about the themes in the future. ‘Agriculture is about people and you should do your work with your heart if you want people to be opened to you. Try to understand the process and choose your own path. Be different and always find something new that no one else can see.’ - Helen Bradbury, Team Leader of the ALCP programme. Since spring fifty-three students have been learning agri journalism as a selective module for two hours/week, during the whole semester at the state university.  ‘We see more and more reports about agriculture but it is not enough. Reporting about rural life, people and agriculture is very important and it is our and your responsibility to think about it and be more enthusiastic as you are future journalists or media managers.’ - Natia Kuprashvili, Head of the Journalism Resource Center. Fourteen universities in Georgia, four in Armenia and one in Azerbaijan established or are establishing agri journalism module in their courses. 369 students have already studied the course.
Spread of Honey Promotion Video
20/03/2019
The ALCP facilitated the Georgian Beekeepers Union (GBU) in development of the honey promotion video, depicting the story of Georgia as a land of the oldest honey discovered and unique biodiversity to support awareness raising and promote export potential of Georgian honey and Jara. The video was shared with different stakeholders and social networks. The Ministry of Foreign Affairs shared it with their internal networks of embassies in Georgia and foreign countries and it was uploaded in a Georgian production section. The video is on Facebook of the  Embassy of Switzerland in Georgia. The Georgian National Tourism Agency; The Department of Tourism and Resorts of Ajara; the Ministry of Environmental Protection and Agriculture; and The Agency of Protected Areas are sharing it with their network. It has reached the highest views on the popular Facebook platforms Marketer.ge and Georgian Wine. To date the video has 185,000 views and 6,000 shares. The majority of the viewers are emphasizing on interesting story mentioned in the video they did not know before and are sharing it for further promotion.
LATEST PUBLICATIONS
Impact in the Livestock Sector in Khulo 2014-2019
The survey captures qualitative and systemic development generated by the programme in Khulo
ALCP Impact Assessment 2017 Ajara
Goderdzi Alpine Botanical Garden - Mid Term Evaluation May 2018