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Emili Investigates ► the Georgian Milk Mark

Emili is a young girl who has become an internet sensation in Georgia.  Her YouTube channels Emili TV and Emili Family TV reach 708,000 subscribers. She regularly shares educational and entertainment content, including films about products she likes, many parents and their children watch her shows and follow her recommendations. Through ALCP facilitation, she (and her production team) decided to ‘investigate’ the Georgian Milk Mark. 

The Georgian Milk Mark (GMM) films (on Emili TV and Emili Family TV) have reached 360,000 views just in two weeks.


OTHER NEWS
30/11/2015
Vet Story

Posted by Helen Bradbury: Team Leader, Alliances Lesser Caucasus Programme



ALCP has been featured on BEAM Exchange. See the story below.

Rural farmers can only grow their income when they have access to the drugs and veterinary services to keep their animals healthy and growing too. Alliances has partnered with a national veterinary inputs supply company to improve access to drugs, information and vet services for poor farmers in rural Georgia. There are strong signs competitors are seeking to replicate the model, which is also scaling up nationally and in neighbouring countries. 

The challenge

Over 2 million people in rural Georgia rely on subsistence farming, typically owning less than one hectare of land. SDC has been funding a series of programmes in Southern Georgia since 2008 to improve the livelihoods of livestock farmers. 

During initial surveys, Alliances learned that less than 10 per cent of farmers were accessing veterinary drugs or services in their community, in rural vet pharmacies mainly self-stocked from trips to Tbilisi. Others bought drugs when travelling to the capital. In the rural vet pharmacies a limited range of often improperly stored drugs were sold at high prices due to the resultant transaction costs. Local advice was minimal, unavailable or out of date. This had led to a lack of farmer trust in local veterinary products and services and unwillingness to invest.

Suppliers had failed to grasp the market potential of developing rural distribution, lacking both the information and capital to do so. The uncertainty about whether farmers would buy their products meant the perceived risk held suppliers back from making the first move. 

05/11/2015
Cheese Story

Name: Natural Produktsia Ltd

Place: Dioknisi Village, Khulo Municipality

Type of business: Cheese Factory

Product: Imeruli Cheese

Suppliers: about 450 women from 13 villages of Khulo

Current production per day: 5 tons of milk  (700 kg of cheese) 


The Problem

The 450 women now selling milk directly to the milk collectors of the Natural Produktsia Ltd Factory in Dioknisi, Khulo used to make cheese from their milk.  Women are responsible for milking the household cattle and making the cheese, butter, sour cream and cottage cheese which is then sold as an important part of the family’s livelihood.

Selling these products however is hard and uncertain. The journey by marshutka to Batumi Agrarian Market can take up to 4 hours on bad roads. It is taken to the market by husbands or other male family members or sent with the driver and met by a relative who then tries to sell it. There is no guarantee of a sale and often the family is forced to accept a low price from the market vendors rather than take it home again.

08/06/2015
Female Farmers in Ajara

“Women in Georgia – Tradition and Contemporaneity” is a short documentary film prepared by ‘Netgazeti’ (online newspaper) about women living in Ghordjomi Community (Khulo Municipality, Ajara). Ghordjomi is one of the largest Muslim communities in Ajara and is known for its early marriage traditions, and other strict rules and attitudes towards women. The film describes the harsh daily routine of the women starting from 6 am in the morning with taking care of the cattle, children, household and the restrictions they face in daily life. 

The ALCP AJ programme’s Focus Group Survey and Gender Analysis captured these issues and also noted the consequent effect on the participation of women in the decision-making processes at the community and local governmental levels which is chronically low. 

13/02/2015
Harmonize, but do not Harm!

From the ISET Economist news (http://www.iset.ge/news/?p=4633)

By Eric Livny

The “do no harm” (primum non nocere) principle is well known to students of medical schools. It is one of the most fundamental maxims in medicine, as formulated, for example, in the Epidemics book of the Hippocratic Collection:

“The physician must … have two special objects in view with regard to disease, namely, to do good or to do no harm“.

Doctors are taught that medical interventions are not risk-free. Thus, when facing a “problem” one should consider whether to use a particular procedure (e.g. surgery or chemical treatment) or do NOTHING.

Not surprisingly, this very principle has applications in many fields other than healthcare. And it is high time for this principle to be studied and applied in Georgian policymaking.

30/01/2015
Counteracting Indifference: How to Keep Gender and WEE Alive

By Helen Bradbury: Team Leader, Alliances Lesser Caucasus Programme

We are in an interesting conundrum. Gender in most places has been written-in to law. Bar a few notable exceptions, every country in the world, has varying degrees of success in applying universal suffrage.  Fifty countries are signed up to the CEDAW convention (the UN’s Convention on the Elimination of all forms of Discrimination Against Women).  On the CEDAW world map of Discrepant Government Behaviour  Concerning Women,  the countries shaded dark green which denotes ‘virtually no enforcement of laws consonant with CEDAW or such laws do not even exist’, are where you expect them to be and in fact they are relatively few.  It is the next two categories which disturb, covering the vast majority of the globe, the mid and lighter green, where laws are partly or fully consonant with CEDAW but there is little effective enforcement or spotty enforcement of them and the issue is low priority or hit and miss. After the gains, the laws and ratifications of the last centuries it seems that we must tread very carefully indeed for we must counteract indifference, in which inertia and inactivity stop us moving forward.

10/10/2014
How Much Regulation Does a Country Need?

From the ISET Economist news (http://www.iset.ge/news/?p=3871)

By Eric Livny

Democracy and Freedom Watch reported October 9, that “Georgia’s controversial new immigration law may be changed”. The law, writes DFW, “has caused a wave of confusion and irritation in the country’s expat community. Prime Minister Irakli Gharibashvili … told journalists that if any defects become apparent after the enactment of the new law, ‘we’ll surely correct it.''

LATEST NEWS
Woman Entrepreneur on Overcoming Challenges during the Pandemic
30/12/2020
An article Challenges Emerge for Women Entrepreneurs as a Result of the Covid-19 Pandemic  has been published on Civil Society Portal in Georgia as part of an essay competition. The woman entrepreneur-Zeinab in the article is the Director of the dairy enterprise Tsintskaro+Ltd in Tetritskaro, Georgia. The Alliances Programme, an SDC and ADA project implemented by Mercy Corps Georgia, has been facilitating this dairy since 2016. Zeinab wrote this article by herself and won the Civil Society Portal essay competition. The article comes at the right time. We all need this kind of encouraging information during the pandemic period. You might be interested in information on how businesses in Georgia are dealing with challenges caused by COVID-19 and can check our report COVID-19 Effects on the ALCP Clients Businesses.
Jara Honey Bio Production Grabs Newly Appointed Minister’s Interest
14/12/2020
The Jara Beekeepers Association (JBA) hosted the new Minister of Agriculture of Ajara Autonomous Republic. One Bio certified Jara beekeeper invited the Minister to Namonastrevi village in Keda to watch the Jara harvest. He also visited the Agro-Keda factory where KTW produce the Nena honey brand, to see the Bio honey production and packaging process following strict Bio standards. The JBA together with its members talked about their work, education materials they have disseminated among their members, results and planned activities. ‘Jara honey is an amazing product it’s tradition and now Bio certification. It has great export potential. Even though, the pandemic has significantly limited our budget, we will support the JBA to help ensure the sustainability of the Jara honey production and Bio certification.’ – Giorgi Surmanidze, Minister of Agriculture of Ajara. In a country first, there are now twenty four Bio certified Jara beekeepers, including the Jara apiary in the Goderdzi Alpine Garden. The Agro-Keda Factory, the only company commercially harvesting Jara honey, received Bio certification in October 2020, thus the company is eligible to sell the Bio certified Jara honey crop with a Bio label soon available in the supermarket chains throughout Georgia. The JBA is due to start selling the honey of its members under its own label from December this year. The Agroservice Center of the Ministry has already allocated a room in Keda municipality center for the JBA for the compliant packaging and labeling of its products. More details on Jara honey to be found on www.jarahoney.com. Photo source: The Ministry of Agriculture of Ajara Autonomous Republic
Georgian Milk Mark in Ministry Magazine
17/11/2020
Our Village, the Ministry of Environmental Protection and Agriculture of Georgia (MEPA) magazine with a circulation of 10,000 copies a month is publishing an article about the Georgian Milk Mark (GMM) in its October issue. The article provides comprehensive information about the GMM, a list of the GMM dairies and their products. Rural farmers across Georgia will receive the magazine through fifty-four MEPA Information Consultation Centers (ICCs) for free. Currently, sixty-seven types of GMM dairy products from eighteen GMM  dairy companies are being sold  in Madagoni, Spar, Ori Nabiji, Nikora, Zgapari, Fresco, Foodmart, Carrefour, Goodwill, Willmart, Libre, Deili, Bilion supermarket chains. Details on www.georgianmilk.ge.
LATEST PUBLICATIONS
Measuring Urban Consumers Awareness of the GMM
A National Qualitative Review of the Municipal Women's Rooms
Deutsches Bienenjournal about Georgian Beekeeping