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Alliances Caucasus Programme at a Glance

The Alliances programme, a market system development programme working in the livestock market system in Georgia, is a Swiss Development Cooperation (SDC) project in cooperation with the Austrian Development Cooperation (ADC), implemented by Mercy Corps Georgia and run in accordance with the M4P (Making Markets Working for the Poor) Approach. The programme began in 2008 in Samstkhe Javakheti, Georgia. Alliances Kvemo Kartli was opened in 2011, with a second phase awarded to Samstkhe Javakheti. In 2014, the second phase of an expanded Kvemo Kartli was merged with a new branch of the programme in Ajara and a two-year monitoring and sustainability phase in Samstkhe Javakheti to form the Alliances Lesser Caucasus Programme (ALCP). From 2014 Alliances management, programming and operations were fully harmonized under the ALCP. The programme has achieved substantial scale and systemic change well beyond the initial designated programme areas and targets and has devoted itself to learning, excellence and participation in a global community of practice in Market Systems Development, including being twice successfully audited by the Donor Committee for Enterprise Development (DCED) Standard for Results Measurement. It has furthered learning and practice in Women’s Economic Empowerment and harnessed market systems programming to generate significant impact in transversal themes with a 54% average of female usage and access across all interventions.

The ALCP a viable platform for Regional Development

The programme has extensive networks and works in partnership with all levels of the private sector, civil society and government. This background formed the basis for the four year Alliances Caucasus Programme (ALCP) 2017-2021, which utilizes the platform created by the ALCP to significantly contribute to the goal of the new South Caucasus Swiss Development Cooperation Strategy 2017-2020. This SDC strategy sees a strengthening of the regional approach in the South Caucasus through the promotion of areas of mutual and beneficial interest between Armenia, Azerbaijan and Georgia including cross-border initiatives in trade and the extension of services and inputs through the lens of agriculture based economic development which is considered to offer substantial opportunities for regional development and the rural populations of the three countries.

The ALCP programme is facilitating interventions in the livestock and honey market systems to safeguard ongoing sustainable growth, and is promoting new growth that includes ensuring access for SME’s and livestock and honey producers to cross border and other export markets.  It also exploits available entry points for the transfer of inputs and services successfully developed in Georgia to Armenia and Azerbaijan to enhance cross border linkages. Entrepreneurialism and job creation especially for women, the access to finance and financial literacy that is required to make this happen for SME’s and start-ups as well as  increased income from sustainable supply opportunities and stable quality inputs increasing productivity are key indicators of impact.

Evidence and Impact from which to Build the Regional Programme - from 2008 to April, 2019

LATEST NEWS
Emili Investigates ► the Georgian Milk Mark
08/09/2020
Emili is a young girl who has become an internet sensation in Georgia.  Her YouTube channels Emili TV  and Emili Family TV reach 708,000 subscribers. She regularly shares educational and entertainment content, including films about products she likes, many parents and their children watch her shows and follow her recommendations. Through ALCP facilitation, she (and her production team) decided to ‘investigate’ the Georgian Milk Mark.  The Georgian Milk Mark (GMM) films (on Emili TV and Emili Family TV) have reached 360,000 views just in two weeks.
Jara Audience Grows
03/09/2020
Traditional Jara beekeeping has reached a new audience through a report on Al Jazeera English and its Youtube Channel, with an audience of forty million in Gulf States alone. The report was developed in Ajara with assistance of the Jara Beekeepers Association (JBA), telling stories of female and male Jara beekeepers, emphasizing commercialization and future opportunities for Jara honey.
Honey Grabs Top Official Interest
31/08/2020
The Prime Minister of Georgia, the Chairman of the Ajara Autonomous Republic, the Mayor of Tbilisi City, and other government officials visited the Agro-Keda factory in Keda to see the honey production and packaging process, along with other Nena production. The honey showcase, Jara hive, different types of Nena produced honey for tasting, and honey catalogues were their favorites. The Prime Minister asked questions related to honey export and took the catalogues to find more details about honey.
LATEST PUBLICATIONS
ILO Bending the Rules
Catalogue of Agricultural Topics in the Georgian Livestock Sector GEO
Catalogue of Agricultural Topics in the Georgian Livestock Sector ENG