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Alliances Caucasus Programme at a Glance

The Alliances programme, a market system development programme working in the livestock market system in Georgia, is a Swiss Development Cooperation (SDC) project, implemented by Mercy Corps Georgia and run in accordance with the M4P (Making Markets Working for the Poor) Approach. The programme began in 2008 in Samstkhe Javakheti, Georgia. Alliances Kvemo Kartli was opened in 2011, with a second phase awarded to Samstkhe Javakheti. In 2014, the second phase of an expanded Kvemo Kartli was merged with a new branch of the programme in Ajara and a two-year monitoring and sustainability phase in Samstkhe Javakheti to form the Alliances Lesser Caucasus Programme (ALCP). From 2014 Alliances management, programming and operations were fully harmonized under the ALCP. The programme has achieved substantial scale and systemic change well beyond the initial designated programme areas and targets and has devoted itself to learning, excellence and participation in a global community of practice in Market Systems Development, including being twice successfully audited by the Donor Committee for Enterprise Development (DCED) Standard for Results Measurement. It has furthered learning and practice in Women’s Economic Empowerment and harnessed market systems programming to generate significant impact in transversal themes with a 54% average of female usage and access across all interventions.

The ALCP a viable platform for Regional Development

The programme has extensive networks and works in partnership with all levels of the private sector, civil society and government. This background formed the basis for the four year Alliances Caucasus Programme (ALCP) 2017-2021, which utilizes the platform created by the ALCP to significantly contribute to the goal of the new South Caucasus Swiss Development Cooperation Strategy 2017-2020. This SDC strategy sees a strengthening of the regional approach in the South Caucasus through the promotion of areas of mutual and beneficial interest between Armenia, Azerbaijan and Georgia including cross-border initiatives in trade and the extension of services and inputs through the lens of agriculture based economic development which is considered to offer substantial opportunities for regional development and the rural populations of the three countries.

The ALCP programme is facilitating interventions in the livestock and honey market systems to safeguard ongoing sustainable growth, and is promoting new growth that includes ensuring access for SME’s and livestock and honey producers to cross border and other export markets.  It also exploits available entry points for the transfer of inputs and services successfully developed in Georgia to Armenia and Azerbaijan to enhance cross border linkages. Entrepreneurialism and job creation especially for women, the access to finance and financial literacy that is required to make this happen for SME’s and start-ups as well as  increased income from sustainable supply opportunities and stable quality inputs increasing productivity are key indicators of impact.

Evidence and Impact from which to Build the Regional Programme - from 2008 to 2018

LATEST NEWS
Spread of Honey Promotion Video
20/03/2019
The ALCP facilitated the Georgian Beekeepers Union (GBU) in development of the honey promotion video, depicting the story of Georgia as a land of the oldest honey discovered and unique biodiversity to support awareness raising and promote export potential of Georgian honey and Jara. The video was shared with different stakeholders and social networks. The Ministry of Foreign Affairs shared it with their internal networks of embassies in Georgia and foreign countries and it was uploaded in a Georgian production section. The video is on Facebook of the  Embassy of Switzerland in Georgia. The Georgian National Tourism Agency; The Department of Tourism and Resorts of Ajara; the Ministry of Environmental Protection and Agriculture; and The Agency of Protected Areas are sharing it with their network. It has reached the highest views on the popular Facebook platforms Marketer.ge and Georgian Wine. To date the video has 185,000 views and 6,000 shares. The majority of the viewers are emphasizing on interesting story mentioned in the video they did not know before and are sharing it for further promotion.
'Georgian Milk Mark' now in Supermarkets
13/03/2019
The products with 'Georgian Milk Mark' are now available in the supermarkets of Georgia. The 'Georgian Milk Mark' is officially registered and serves to distinguish dairy products made from natural milk. 
Jara is now available on Amazon
01/03/2019
The documentary Jara is now available for sale on amazon.  Jara is a fairy tale journey through one year in the mountains of Ajara. A story of the shifting boundary between human habitat and wild nature, portrays everyday lives in the changing seasons. The wooden jara in the forest and the bees living within it are the fixed point in the story. The film was named as the best feature film at the Wolves Independent International Film Festival2018 in Lithuania, and won the Golden Green Award 2018 at the Deauville Green Awards International Film Festival in France for the best production in the category of Sustainable Agriculture; the cameramen of the movie received an award from International Festival of TV and Movie Cameramen the Golden Eye 2018 for Best TV Camera Work. The main backer of Jara is the Swiss Agency for Development and Cooperation (SDC) through the Mercy Corps Georgia implemented Alliances Lesser Caucasus Programme.                                                    
LATEST PUBLICATIONS
Analysing Systemic Change Trends in the Dairy Sector
The purpose of this report is to analyze the sustainability of the ALCP facilitated dairy entities and crowding in cases
Developing Media Markets to Address Agricultural Constraints Case Study-January 2019
This case study was produced by Rachel Shah and Kate Fogelberg in collaboration with the ALCP team in Georgia
Developing Media Markets to Address Agricultural Constraints SUMMARY VERSION