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Alliances Caucasus Programme at a Glance

The Alliances programme, a market system development programme working in the livestock market system in Georgia, is a Swiss Development Cooperation (SDC) project, implemented by Mercy Corps Georgia and run in accordance with the M4P (Making Markets Working for the Poor) Approach. The programme began in 2008 in Samstkhe Javakheti, Georgia. Alliances Kvemo Kartli was opened in 2011, with a second phase awarded to Samstkhe Javakheti. In 2014, the second phase of an expanded Kvemo Kartli was merged with a new branch of the programme in Ajara and a two-year monitoring and sustainability phase in Samstkhe Javakheti to form the Alliances Lesser Caucasus Programme (ALCP). From 2014 Alliances management, programming and operations were fully harmonized under the ALCP. The programme has achieved substantial scale and systemic change well beyond the initial designated programme areas and targets and has devoted itself to learning, excellence and participation in a global community of practice in Market Systems Development, including being twice successfully audited by the Donor Committee for Enterprise Development (DCED) Standard for Results Measurement. It has furthered learning and practice in Women’s Economic Empowerment and harnessed market systems programming to generate significant impact in transversal themes with a 54% average of female usage and access across all interventions.

The ALCP a viable platform for Regional Development

The programme has extensive networks and works in partnership with all levels of the private sector, civil society and government. This background formed the basis for the four year Alliances Caucasus Programme (ALCP) 2017-2021, which utilizes the platform created by the ALCP to significantly contribute to the goal of the new South Caucasus Swiss Development Cooperation Strategy 2017-2020. This SDC strategy sees a strengthening of the regional approach in the South Caucasus through the promotion of areas of mutual and beneficial interest between Armenia, Azerbaijan and Georgia including cross-border initiatives in trade and the extension of services and inputs through the lens of agriculture based economic development which is considered to offer substantial opportunities for regional development and the rural populations of the three countries.

The ALCP programme is facilitating interventions in the livestock and honey market systems to safeguard ongoing sustainable growth, and is promoting new growth that includes ensuring access for SME’s and livestock and honey producers to cross border and other export markets.  It also exploits available entry points for the transfer of inputs and services successfully developed in Georgia to Armenia and Azerbaijan to enhance cross border linkages. Entrepreneurialism and job creation especially for women, the access to finance and financial literacy that is required to make this happen for SME’s and start-ups as well as  increased income from sustainable supply opportunities and stable quality inputs increasing productivity are key indicators of impact.

Evidence and Impact from which to Build the Regional Programme - from 2008 to April, 2019

LATEST NEWS
The Jara Honey Mark Registered
05/02/2020
The Jara Beekeepers Association (JBA) has registered the Jara honey mark in the National Intellectual Property Centre of Georgia - Sakpatenti.  The mark ensures the protection of Jara honey from falsification and represents a quality compliance guarantee verified by the JBA who are dedicated to preserving traditional beekeeping practices based on  Quality Assurance Standards developed by the JBA last year.   In 2018, Jara honey was commercially harvested and packaged according to the standards for the first time. This year it was exported to the United Arab Emirates and the export market is growing.
The Georgian Milk Mark Cheese at the Georgian Cheese and Wine Evening
20/12/2019
On 16th of December 2019, the Georgian Milk mark organized a Georgian Cheese and Wine evening at 8000 Vintages to introduce cheese with Georgian Milk mark (GMM) to the supermarkets and encouraged them to pass information on the advantages of GMM cheese to consumers. Cheese with Georgian Milk mark does not contain milk powder or any vegetable oils, it has laboratory analysis and is produced in the enterprises which are HACCP certified. The Guests had the opportunity to taste different types of cheese made from natural raw milk produced by thirteen enterprises: Milken Ltd, Tsintskaro + Ltd, I.E Hakob Hambaryan, I.E Karen Simonyan, I.E Tsolak Grigoryan, Tsifora –Smatskhe Ltd, Tsalka +Ltd, Dairy Products Company Tsezari Ltd, Gocha Gagashvili – brand name Tsivis Kveli, Levan Bejanishvili-brand name Shuamta, Badri Gogoladze – brand name Cheese Hut, Coop. Tanadgoma, Coop. Disvelli. The Information per enterprise is available on www.georgianmilk.ge. The website allows consumers to look up the products they are buying using a unique register number printed on a label. The evening of Georgian Cheese and Wine was attended by Mr. Levan Davitashvili, the Minister of Environment Protection and Agriculture of Georgia, by the Swiss Agency for Development and Cooperation Project Alliances Caucasus Program (ALCP) implemented by Mercy Corps, Georgian Milk Mark Project Administrator - Business Institute of Georgia and Marketing Company GMA Representative, the supermarkets and the dairies using the Georgian Milk mark. The evening was headed by Zaza Grigalashvili, an '8000 Vintages' Sommelier, who spoke about Georgian cheese and wine pairing. Helen Bradbury, ALCP Team Leader: ‘We have private sector cheese enterprises in the room from different regions, these are a real dairy businesses operating for years and years. It is very important that this is Georgian Milk from Georgian cows who eat Georgian grass. Consumers want to eat natural, healthy, good country food which comes from this beautiful land, from this beautiful clean water, from happy cows and are made in communities living in countryside.  Today we are at 8000 Vintages and we all know the history of wine. If you want ‘Qvevri’ wine or European style wine we know from where it comes from its name and the consumer can choose according wine value and its good for the producer, they can add more value and then this value goes back to the jobs, factories in the communities. So in the dairy sector it is going to be the same: as cheese will have the name, taste, value, style and its started to develop, the money supporting these factories goes back to women who are supplying milk, their families, they are putting money to their children education and investing in their life'.  Levan Davitashvili, The Minister of MEPA: ‘I think the most difficult sector in Georgia is adairy sector and we have a lot to do together. A good presentation of a final product the market and how we bring cheese to the consumer is very important. We can say that competition between the enterprises is unfair, but we work on this via new the regulations to change the situation in the sector, we also empower our laboratories to have better quality and safe products. Today we have Georgian Milk mark presentation which is a very good idea for providing information to the consumers about dairy products, which also gives advantages to producer'. The Products with the mark are available in Madagoni, Spar, Ori Nabiji, Nikora, Zgapari, Fresco, Carrefour, and Goodwill supermarket chains.
The Georgian Milk Mark dairies at the Cheese and Hot Drinks Festival
11/11/2019
Tsintskaro + and Tsipora-Samtskhe dairy products with the Georgian Milk Mark were introduced at the Cheese and Hot Drinks Festival organized by Anna Mikadze – Chikvaidze, the Head of Cheese Producers Guild and held at the Mtatsminda Park on 10th of November, 2019. The visitors tasted cheese and received information about the Georgian Milk mark.   ‘What makes this festival important is to introduce cheese with the Georgian Milk mark, which says to consumers that cheese is made from natural raw milk’ -  stated Anna Mikadze - Chikvaidze. Currently seven dairy enterprises are using the Georgian Milk mark: Milkeni; Tsintskaro +; Tsipora –Samtskhe; Cheese Hut; Tsezari; Tsivis Kveli; Shuamta. Products with the mark are available in Madagoni, Spar, Ori Nabiji, Nikora, Zgapari, Fresco, Carrefour, and Goodwill supermarket chains. Information per enterprise is uploaded on www.georgianmilk.ge. This allows consumers to look up the products they are buying using a unique register number printed on the label.
LATEST PUBLICATIONS
Bi Annual Report April 2019 to September 2019
Review of Long Term Systemic Outcomes in Dairy Sector in Samstkhe Javakheti
Katalyst 'Seeds of change'