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Agri Journalism

Interview of Helen Bradbury, the ALCP Team Leader with Agrogaremo TV, where she speaks about the programme support to agri journalism development.

BEAM Webinar on Formalisation and the MSD approach

The ILO selected the ALCP to conduct a field study on the links between market access, enterprise formalisation and decent work. The ALCP successfully used the MSD approach to encourage formalisation of farmers and agri-businesses in the Georgian dairy sector.

The webinar, where the ALCP Team Leader was invited as a key speaker, showed how this was achieved. It discussed the interventions used and the results in terms of growth, market access and improved working conditions

Emili Family Investigates the Georgian Milk Mark

The Georgian Milk Mark investigated by popular Emily Family Youtube channel.

Emili Investigates the Georgian Milk Mark

Emili, an internet sensation in Georgia, watched by thousands of children and their parents, decided to ‘investigate’ the Georgian Milk Mark (GMM) through ALCP facilitation.


Jara the Movie - Full movie online

Jara the Movie is now available online. 

JARA is a fairy tale journey through one year in the mountains of Ajara.  A story of the shifting boundary between human habitat and wild nature, portrays everyday lives in the changing seasons. It tells of bees in the forest, of the beauty and ruthlessness of and inevitability of nature, of people and of predators and of co-existence and conflict. The wooden jara in the forest and the bees living within it are the fixed point in the story.

The main backer of Jara is the Swiss Agency for Development and Cooperation (SDC) through the Mercy Corps Georgia implemented Alliances Caucasus Programme.


Georgian Milk Mark

The ‘Georgian Milk’ mark differentiates dairy products made from natural raw milk and milk powder. The purpose of the mark is to promote products made from Georgian natural raw milk, which will help consumers make informed decisions while buying milk and other dairy products. The ‘Georgian Milk’ mark will be found only on dairy products produced from Georgian natural raw milk and which do not contain milk powder and/or any vegetable oils.

LATEST NEWS
The First International Agri Journalism Conference
14/04/2021
On April 13th, an online event of the Journalism Resource Center (JRC) International Conference in Agricultural Journalism and Agricultural Education brought together regional academic and media representatives from Georgia, Armenia, Azerbaijan, Moldova and Ukraine. The enthusiasm for, dedication towards and interest in agri journalism and its importance for people and youth were striking. The Deputy Regional Director of the Swiss Cooperation Office (SCO) did the opening speech. The representatives from Georgia showed that they understand the demand for and are fully engaged in the media market for agri journalism.  ‘Agri journalism is an integrated course for bachelor’s students. After Training of Trainers for lecturers we will develop a separate course. We also see the demand from students. Cooperation with media and government agencies is crucial in this regard.’ - A representative from Brusov State University in Armenia. A freelance journalist from Baku talked about the usage of multimedia tools in agri journalism. The field of agri journalism is attractive but seems difficult to attain to media representatives from Moldova and Ukraine. A Producer of Volinsk Branch of National Public TV and Radio Company of Ukraine expressed his willingness to co-operate with the JRC to copy some activities related to agri journalism. ‘I am surprised by hearing about Georgia and Armenia, where agricultural education works so well’. - The LikTV Founder in Moldova, who empathized with the difficulties expressed by the representative of Ukraine and stated that universities in Moldova need to work on establishing agricultural journalism. The ALCP Team Leader spoke about the programme support for agri journalism development in an interview on Agrogaremo TV. An agri journalism course alumni shared his experience and motivation with the JRC. A short documentary video by the JRC tells us a story about agri journalism development.
Georgian Honey Export Expands
16/02/2021
Nena a honey export company has been exporting since 2019. Chestnut and Jara honey have been sold in twenty shops in New York, Pennsylvania and New Jersey from January, 2021. Nena also exported Jara honey to Japan. And by the end of February, Bio Jara honey, a new product will be exported to the USA. Canada is a promising market and has repeated its order for the fourth time.
Jara Beekeeping a National Treasure
05/02/2021
Producing honey in Jara hives has officially been granted Intangible Cultural Heritage status by the National Agency for Cultural Heritage Preservation of Georgia. The Jara Beekeepers Association (JBA) applied to the Agency back in 2020. Jara is traditional wild beekeeping, a practice which almost died out but which has since 2014 begun a slow revival with the facilitation of the ALCP. The ancient tradition with strong roots in traditional agriculture, culture represents a unique way of life. The status recognizes Jara’s need to be preserved for future generations earning a place amongst other honourable Georgian traditions, including, Qvevri wine-making and Georgian song and dances. This status and will contribute to its further preservation and promotion. It also brings hope and feeling of pride to those beekeepers who are continuing or are now taking Jara beekeeping up. Jara has been on a fascinating journey since 2014. This journey includes The first commercial harvesting, registering the Jara honey mark, being promoted at the international exhibitions, first Bio certification, being taught at the VET college and reaching export markets in the US and Canada. And we can be sure, more things are on their way.  
LATEST PUBLICATIONS
Honey Sector Development 2017-2020
Productivity in ALCP Dairy Supply - Impact Assessment
Meat Market Survey April 2021