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Watershed for Dairy Sector in Georgia

A presentation of a new ‘Georgian Milk’ mark was held on the 22nd of January at Hotels & Preference Hualing Tbilisi.

Up to 150 dairy enterprises and representatives of supermarkets, agri markets, sectoral associations and Government Agencies participated in the meeting.

The new ‘Georgian Milk’mark will distinguish dairy products made from natural raw milk. The ‘Georgian Milk’ mark will be found only on dairy products produced from Georgian natural raw milk and which do not contain milk powder and/or any vegetable oils. The purpose of the mark is to promote products made from Georgian natural raw milk, which will help consumers make informed decisions while buying milk and other dairy products. A recent large national consumer survey by the Caucasus Research Resource Centre of urban consumers across Georgia showed that consumers want to be able to buy ‘ecologically clean’ dairy products, meaning clean milk that comes from healthy grass fed cattle and dairy products produced in clean regulated enterprises. The research found that the majority of consumers had difficulty in identifying or being able to buy such products as these products are currently undifferentiated in shops. The ‘Georgian Milk’ mark will therefore solve this problem.

‘We should disseminate information among local consumers about the importance of Georgian milk. The ‘Georgian Milk’ mark will promote natural raw milk products and the Ministry supports this great initiative, which will increase trust and promote quality production’ – Levan Davitashvili, the Minister of Environmental Protection and Agriculture of Georgia. 

Eighteen dairy enterprises have already applied to get the mark. All registered and HACCP certified dairies have the right to apply to use the ‘Georgian Milk’ mark if they produce dairy products using natural raw milk that meets the criteria of the mark. These dairies will then be regularly audited by an independent body and transparent results and enterprise data published online on a www.georgianmilk.ge website which will come online at beginning of March. Ultimately this will help enterprises to overcome unfair competition arising from dairy products produced from milk powder.

‘The current dairy market is saturated with the dairy products produced from powdered milk, that are not differentiated. This mark allows consumers to distinguish between dairy products made from raw milk and powdered milk. This is a great initiative and I am sure it will be a huge step forward to promote clean production in the country and help milk supplier farmers.” – Merab Dzirkvadze, Manager of Thisntskaro + ltd dairy enterprise.

A national promotion campaign conducted by GMA international marketing company will be roll out from the end of next month.

The event is supported by the Ministry of Environmental Protection and Agriculture of Georgia and organized by the Swiss Development and Cooperation (SDC) project, the Alliances Caucasus Programme implemented by Mercy Corps Georgia.

For more details please follow the links:

Agenda.ge 
Imedis Dila
The Ministry of Environmental Protection and Agriculture of Georgia
Post TV
Maestro TV
Kvira.ge

OTHER NEWS
20/12/2021
The Georgian Beekeepers Union Celebrates Three Years Anniversary


On December 20th, the Georgian Beekeepers Union (GBU) hosted an event to celebrate its third anniversary inviting key honey sector stakeholders to Hualing Tbilisi Sea Plaza. 


Since 2018, the honey sector has seen huge gains under the auspices of the GBU, which is leading efforts to remove pervasive constraints to growth such as the widespread use of prohibited antibiotics and performing the role of non-governmental national representative of the honey sector. The GBU’s three years of extensive work resulted in increased honey quality, more effective governmental advocacy, better vocational education in beekeeping, including, Jara teaching, available information and trainings for beekeepers, promotion and improved image of Georgian honey at the Apimondia Congress and London Honey Awards, all that paving way for an increase of honey export

 

‘There are some major developments in improving honey testing capacity, increasing awareness of Georgian honey, and opening of new export markets. The comprehensive laboratory analysis, before carried abroad, is now available in Georgia, which resulted in decreasing transaction costs.’ – Giorgi Khanishvili, the First Deputy Minister of the Environmental Protection and Agriculture of Georgia (MEPA). 

 

‘We were able to achieve significant improvements during these three years. We are continuing cooperation with the government and other honey stakeholders to ensure production of safe and quality honey.’ – Aleko Papava, the Executive Director of the GBU. 

Photo source: The MEPA

19/12/2021
Jara Enters the Qatar Market

Nena Jara honey, along with other types of Georgian honey, found its place on the Georgian honey corner opened at the SPAR supermarket branch in Tawar Mall, the largest shopping mall in Doha, Qatar. Georgian honey corner will be opened in every branch of the SPAR chain. The process is backed by the Embassy of Georgia to the State of Qatar. The ALCP facilitated the export of Jara honey.

Local influential media AI Raya dedicated a comprehensive article to Georgian honey with a special highlight on Georgian beekeeping characteristics and traditional Jara.  

The Qatar market seems promising. The Embassy’s previous facilitation for approval of a VET certificate, an essential requirement for honey export, has contributed to a 255% increase of Georgian honey export to Qatar in 2021 compared to 2020. The same figure saw a 350% boost in 2020. 

Photo source: The Embassy of Georgia to the State of Qatar

12/11/2021
Sharing of Agricultural Education Experience with Azerbaijanis Colleagues

The Journalism Resource Centre (JRC), in partnership with the Society of Women for Rational Development in Azerbaijan (WARD), hosted a study visit of media and educational institution representatives of Azerbaijan.

Agri-journalism students and lecturers at Caucasus International University shared agricultural journalism teaching practices. In Kakheti, they visited the farm of Beka Gonashvili, Head of the Georgian Shepherds Association, farmer, and entrepreneur.  They also visited Kakhetian Traditional Winemaking to see their Jara honey and wine production and the dairy Leanka in Dedeplitskaro.  The importance of education and information for farmers and producers and their cooperation with agricultural media was emphasized.

Beka Gonashvili emphasized the importance of providing quality information to farmers and producers. He is both a blogger and a farmer, so he is regularly publishing useful agriculture-related posts. The female owner of Leanka dairy talked about how the enterprise is ensuring the quality and how media is playing a significant role in this. At Kakhetian Traditional Winemaking Company particpants saw wine and Jara honey production and their export and how the Georgian Beekeepers Union is advocating the interests of honey sector representatives and supporting the awareness raising of beekeepers, such as through the national information campaign - Do’s and Don’ts of Antibiotic Use. Participants also watched a report about Jara Honey by Al Jazeera and Jara the Movie.

‘We will all together will work well for expansion the teaching of agricultural Journalism in Azerbaijan’ – Natia Kuprashvili, the Head of the JRC.

The Society Women for Rational Development (WARD) in partnership with the JRC is going to prepare a course of agricultural communication based on the study visit and share it with educational institutions in Azerbaijan.

Please see the related links: a textbook of Constructive Agricultural Journalism and video lessons added to this textbook.

02/12/2021
BageBee Beekeeping Regional Center Welcomes Jara

In November 2021 Jara hives took their place at the Beekeeping Regional Center, BageBee in Tbilisi for demonstration and educational purposes with the help of the Jara Beekeepers Association (JBA). The center is highly motivated to integrate Jara teaching in its beekeeping vocational programme now being developed under the project Modernization of Vocational Education and Training (VET) System Related to Agriculture - Work-based Learning. Last week, the JBA presented Jara honey to a wider audience at the Autumn Beekeeping Fair/Event, organized by the BageBee center, which was also attended by the Georgian Beekeepers Union (GBU) board members. Mutual cooperation between the GBU and the center is ongoing. The executive director of the GBU was invited to give a speech at the event and the director of the center was invited to the GBU Weekly Facebook Live meeting to present the center to the GBU member beekeepers.

Beekeeping Regional Center BageBee opened in Tbilisi in July 2021. The idea is to support the rural/urban connectivity, sustainable agriculture, and the vision of Tbilisi as a Green City.Key principles of the centre are environmental appreciation, sustainable resource use and inclusive growth. The BageBee center was built and equipped by the Czech Development Agency in the framework of the project Sustainable Development of Beekeeping in Georgia with a partnership of People in Need, Georgia, Association Agora and Tbilisi City Hall.

08/10/2021
Ensuring Animal Movement Route Sustainability

Animal Movement Route (AMR) stakeholders are working together to make an AMR Sustainable Development Roadmap, which will include an action plan and future management scheme. This idea came as a result of the AMR stakeholders meeting on October 8th, 2021. The First Deputy Minister of the Ministry of Environmental Protection and Agriculture, the Head of the National Agency for Sustainable Land Management & Land Usage Monitoring, representatives of the National Food Agency, the National Agency of the State Property, Shepherds Association of Georgia, Georgian Farmers Association, FAO National Animal Identification Registration and Traceability programme (NAITS) and Land O’Lakes participated in the meeting and discussed the future development, management and sustainability of the AMR.

'To solve the complex problems connected to the land and management of the route we still need some help from the ALCP. Together we did seven Veterinary Safety Points and water points on the route. Now it is time to have a concrete vision and plan on the future development,’ – the Deputy Minister said.

In addition, Sheep Dipping Guidelines for Private Sheep Dips developed by the programme following Environmental, Health and Safety Assessments of three private sheep dips are ready to be approved by the National Food Agency. The guidelines provide simple operational and safety instructions for private sheep dip owners to mitigate potential environmental and health harm that can be caused by the sheep dipping process.

29/10/2021
J is for Jara

Jara took an honorable place in the Tourism Alphabet of Ajara, a new campaign implemented by the Department of Tourism and Resorts of Ajara AR. The idea is to link all 33 letters of the Georgian alphabet with attractions, locations, food, and activities worth visiting during the whole year. Jara was selected for the letter J.

Letter J will take tourists to Medzibna Village, Keda, where tourists will feel immersed with Jara hives hidden in nature.

'Jara honey is a unique product, it adds cultural value to our region, so it should be a well-packaged tourism product. So far, nothing has been done by the Department of Tourism to promote Jara, travel agencies and guides do not know much about the product, so linking J with Jara will be the first step toward to Jara promotion and awareness raise from our side' -Tinatin Zoidze, chairwoman of the Department of Tourism and Resorts of Ajara.

To boost the promotion, the Department of Tourism and Resorts of Ajara also developed a short video about Jara that will be advertised through their Facebook pageVisit Batumi, tourism information centers and media channels.

LATEST NEWS
The Georgian Beekeepers Union Celebrates Three Years Anniversary
20/12/2021
On December 20th, the Georgian Beekeepers Union (GBU) hosted an event to celebrate its third anniversary inviting key honey sector stakeholders to Hualing Tbilisi Sea Plaza.  Since 2018, the honey sector has seen huge gains under the auspices of the GBU, which is leading efforts to remove pervasive constraints to growth such as the widespread use of prohibited antibiotics and performing the role of non-governmental national representative of the honey sector. The GBU’s three years of extensive work resulted in increased honey quality, more effective governmental advocacy, better vocational education in beekeeping, including, Jara teaching, available information and trainings for beekeepers, promotion and improved image of Georgian honey at the Apimondia Congress and London Honey Awards, all that paving way for an increase of honey export.    ‘There are some major developments in improving honey testing capacity, increasing awareness of Georgian honey, and opening of new export markets. The comprehensive laboratory analysis, before carried abroad, is now available in Georgia, which resulted in decreasing transaction costs.’ – Giorgi Khanishvili, the First Deputy Minister of the Environmental Protection and Agriculture of Georgia (MEPA).    ‘We were able to achieve significant improvements during these three years. We are continuing cooperation with the government and other honey stakeholders to ensure production of safe and quality honey.’ – Aleko Papava, the Executive Director of the GBU.  Photo source: The MEPA
Jara Enters the Qatar Market
19/12/2021
Nena Jara honey, along with other types of Georgian honey, found its place on the Georgian honey corner opened at the SPAR supermarket branch in Tawar Mall, the largest shopping mall in Doha, Qatar. Georgian honey corner will be opened in every branch of the SPAR chain. The process is backed by the Embassy of Georgia to the State of Qatar. The ALCP facilitated the export of Jara honey. Local influential media AI Raya dedicated a comprehensive article to Georgian honey with a special highlight on Georgian beekeeping characteristics and traditional Jara.   The Qatar market seems promising. The Embassy’s previous facilitation for approval of a VET certificate, an essential requirement for honey export, has contributed to a 255% increase of Georgian honey export to Qatar in 2021 compared to 2020. The same figure saw a 350% boost in 2020.  Photo source: The Embassy of Georgia to the State of Qatar
Sharing of Agricultural Education Experience with Azerbaijanis Colleagues
12/11/2021
The Journalism Resource Centre (JRC), in partnership with the Society of Women for Rational Development in Azerbaijan (WARD), hosted a study visit of media and educational institution representatives of Azerbaijan. Agri-journalism students and lecturers at Caucasus International University shared agricultural journalism teaching practices. In Kakheti, they visited the farm of Beka Gonashvili, Head of the Georgian Shepherds Association, farmer, and entrepreneur.  They also visited Kakhetian Traditional Winemaking to see their Jara honey and wine production and the dairy Leanka in Dedeplitskaro.  The importance of education and information for farmers and producers and their cooperation with agricultural media was emphasized. Beka Gonashvili emphasized the importance of providing quality information to farmers and producers. He is both a blogger and a farmer, so he is regularly publishing useful agriculture-related posts. The female owner of Leanka dairy talked about how the enterprise is ensuring the quality and how media is playing a significant role in this. At Kakhetian Traditional Winemaking Company particpants saw wine and Jara honey production and their export and how the Georgian Beekeepers Union is advocating the interests of honey sector representatives and supporting the awareness raising of beekeepers, such as through the national information campaign - Do’s and Don’ts of Antibiotic Use. Participants also watched a report about Jara Honey by Al Jazeera and Jara the Movie. ‘We will all together will work well for expansion the teaching of agricultural Journalism in Azerbaijan’ – Natia Kuprashvili, the Head of the JRC. The Society Women for Rational Development (WARD) in partnership with the JRC is going to prepare a course of agricultural communication based on the study visit and share it with educational institutions in Azerbaijan. Please see the related links: a textbook of Constructive Agricultural Journalism and video lessons added to this textbook.
LATEST PUBLICATIONS
MONITORING, EVALUATION, AND LEARNING POLICY
A Gendered National Honey Sector Survey in Georgia
GENDER EQUALITY, DIVERSITY AND SOCIAL INCLUSION STRATEGY (2020-2023)