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Cheese Story

Name: Natural Produktsia Ltd

Place: Dioknisi Village, Khulo Municipality

Type of business: Cheese Factory

Product: Imeruli Cheese

Suppliers: about 450 women from 13 villages of Khulo

Current production per day: 5 tons of milk  (700 kg of cheese) 


The Problem

The 450 women now selling milk directly to the milk collectors of the Natural Produktsia Ltd Factory in Dioknisi, Khulo used to make cheese from their milk.  Women are responsible for milking the household cattle and making the cheese, butter, sour cream and cottage cheese which is then sold as an important part of the family’s livelihood.

Selling these products however is hard and uncertain. The journey by marshutka to Batumi Agrarian Market can take up to 4 hours on bad roads. It is taken to the market by husbands or other male family members or sent with the driver and met by a relative who then tries to sell it. There is no guarantee of a sale and often the family is forced to accept a low price from the market vendors rather than take it home again.

 
The Idea

The idea for the factory came from a member of an old Khulo farming family, Arcadi.  His brother, Tsezari was already in the dairy business in Tsalka with his mother, where, hoping to escape the lack of opportunity in Khulo they moved to Kvemo Kartli and started a small cheese factory in a cowshed.  This cowshed is now a purpose built factory with its Sulguni cheese supplying Carrefour and the 5 star hotels of Batumi. Alliances KK had helped them do it. Arcadi was already selling his brother’s Sulguni cheese from the familiy’s distribution outlet in Batumi Market, but Sulguni only makes up 20% of the market the other 80% is for Imeruli.  When Alliances opened in Ajara in 2014, Arcadi saw his chance. He proposed a small factory collecting milk from the upper mountain villages making Imeruli cheese.  The gamble was that Imeruli sells for 2 lari less per kilo than Sulguni and you have to make and sell a lot more of it to make a profit.


The Solution

450 women are now selling milk directly to the milk collectors of the Natural Produktsia Ltd Factory in Dioknisi, Khulo. The building which opened in September 2015 is compliant with the new food safety and hygiene requirements and equipped with, with new modern dairy equipment.  

Milk collectors from the factory collect the milk daily from the women in their houses. The women were specially trained by a food safety consultant in producing clean milk. The women save two hours a day from not having to make cheese, they save the costs of wood or gas for heating the milk to make it and other materials such as pepsin.  The family is saved the costs and time and worry of having to get to Batumi and sell the cheese.


The End and the Beginning

The programme and Arcadi were unsure of how much milk there would be.  People had said how poor the little red Ajaran cow was, how despairing the rural population. Ajara however has a magic, special even to Georgia, when the news went out that the factory was open the villagers decided en masse to sell.  Overnight more milk than anyone imagined was available.  The factory is processing 5 tonnes of milk about 700kg of cheese a day at a time of year when many dairy factories are thinking of shutting down for the winter as milk supply dwindles until the following spring. They have turned milk away as they have yet the capacity to process more. Expansion is already on the cards.  Of the cheese itself the fat content is high and the milk itself from the high mountain pastures of pristine Ajara.  The cheese moreover is delicious. The queues out the door of Aracadi’s distribution outlet in Batumi Market and the fact it’s sold out by midday testify to that.

OTHER NEWS
04/05/2022
Georgian Milk Mark Dairies on Show

The Cheese and Tea Exhibition showcasing Georgian traditional, as well as foreign produce was held at Mtatsminda Park on May 1st, 2022. Ten dairies with the Georgian Milk Mark (GMM) - Milkeni, Tsintskaro +, Meskhuri Gemo, Bebo’s Kveli, Suamta, Leanka, Alpuri Javakheti, Dertseli’s Nobati, Naturaluri Rdzis Gemo, Tsezari presented their products at the event organized by Anna Mikadze-Chikvaidze, the Head of the Cheese Producers Guild. Visitors tasted cheese and got to know about the GMM. Butter with spices, a new product by Milkeni, was their favourite.

‘The GMM contributed a lot to make this event happen. I am thankful to them for giving me an opportunity to discover amazing products, like butter with spices. I am glad that the GMM promotes raw milk production’ - Event founder Anna Mikadze-Chikvaidze praised the development of the GMM in her Facebook posts.

Created in 2019, the GMM has twenty dairies currently using the mark. The GMM products are available in Madagoni, Spar, Tserti, Magniti, Smart, Ori Nabiji, Nikora, Zgapari, Fresco, Carrefour, Goodwill, Daily, Billion and Willmart supermarket chains.

A comprehensive online portal www.georgianmilk.ge provides a profile per enterprise allowing consumers to look up the products they are buying using a unique registration number printed on the label.

        

15/04/2022
Cooperation Solidifies Between Georgian and Armenian Women’s Rooms

For three days from 11-14 April, the Women’s Rooms Union of Georgia NGO hosted an Armenian delegation of the Mayors of Alaverdi, Tumanyan and Tashir municipalities of Armenia, their three Women’s Rooms managers, representatives of Lori Region Governor’s office and the Association of Lawyers Community NGO.  These three municipalities in Armenia have now all instituted Women’s Rooms and were in Georgia to learn more about their operation and potential and to strengthen links in the region.

They met the mayors and deputy mayors of Akhmeta and Telavi municipalities, and a representative of Kakheti Governor’s office and visited the rooms. The Women’s Room managers of both municipalities did presentations on their work.

‘It was a very interesting and useful visit. We have just established the Women’s Room service in our municipality and, as we’ve copied the Georgian model, it was necessary for us to see how this it works here,’ – Suren Tumanyan, the mayor of Tumanyan municipality said.

‘After this visit we clearly see how to use our Women’s Rooms and make sure that our women and girls are involved in local decision making through the Women’s Room as it was done in Georgia,’ – Edgar Arshakyan, the mayor of Tashir municipality said.

One of the main goals of the municipal Women’s Rooms in Georgia is to support women’s entrepreneurship by helping them write business proposals, connect with other women entrepreneurs and access the trainings and information. Participants visited social enterprise Skhivi, where women are making traditional enamel jewelry and accessories, the shop of entrepreneur Tamar Mikeladze, who is making handmade soaps and candles under the brand name Kumpa, and a local female beekeeper.

‘We are impressed with the results of Georgian Women’s Rooms regarding women’s economic empowerment. The managers here had business plan writing and fundraising trainings to help local women to start their own businesses. We are looking forward to doing the same in Armenia,’ – Sasun Khechumyan, the mayor of Alaverdi said.

‘In Lori region there are five municipalities in total, out of which three municipalities have already opened the Women’s Rooms. We are ready to support the opening of this service in the other two municipalities as well,’ – Alik Sahakyan, the representative of Lori Governor’s office said.

This study tour has laid the foundation for future cooperation between Georgian and Armenian municipalities. Alaverdi and Akhmeta municipalities have decided to become twin towns and the Women’s Rooms Union is going to continue cooperation with these Armenia municipalities.

Background information: From 2011 to date the SDC and ADA funded Mercy Corps implemented Alliances Caucasus Programme has been facilitating the establishment and scaling up the municipal Women’s Rooms in Georgia and Armenia. 32 Women’s Rooms in Georgia and three Women’s Rooms in Armenia have been opened so far. The Women’s Rooms are owned by local governments and are used to facilitate access to public decision making, goods and economic opportunities. The Women’s Rooms Union was formed in 2021 to represent the rooms and facilitate their interests.

The information about the visit was posted on a Facebook pages of Telavi and Akhmeta City Halls.

Local TV Tanamgzavri made two news items about the visit. Please, follow the links below:

Meeting at Telavi City Hall  *  Visiting Local Women Entrepreneurs

Follow the link to watch The Women’s Rooms Promo Video

12/04/2022
New Jara Textbook Introduced for VET

Georgian Traditional Beekeeping: Jara Honey Production is a new textbook now available for VET colleges who include a Jara component in their beekeeping courses. It is part of making the Jara beekeeping course material an accredited component in its own right from September this year.

The author Aleko Papava, who is a competent, reliable and respected beekeeper teacher and Head of the Georgian Beekeepers Union, wrote the book together with education specialists on behalf of the Georgian Beekeepers Union and Jara Beekeepers Association.

The Scientific Research Centre of Agriculture of the Ministry of Environmental Protection and Agriculture reviewed and acknowledged the book positively.  

‘The book is written in a highly professional manner, materials meet the demand of the beekeeping sector in terms of bio honey production and provide comprehensive information about all the topics for studying Jara Honey Production’ – says the Centre in their letter sent to the GBU.

In June 2021, thirteen VET college representatives from seven regions of Georgia attended a Training of Trainers in Jara Honey Production and later received jara equipment. Now eight of them are integrating aspects of Jara beekeeping into different subjects of the beekeeping programmes to 106 students. Five more colleges will start soon. This textbook means that Jara Beekeeping will be taught as a separate accredited component of these courses. The newly established Vocational Skills Agency, National Center for Educational Quality Enhancement and sectoral skills organization Agro Duo are all supporting Jara teaching integration in the VET colleges.

Linked resources: Jara Honey Production Handbook; Bio Certification Guidelines for Beekeepers; www.honeyofgeorgia.com; Discover Georgia: The Land of the Oldest Honey.

03/02/2022
The ‘Secrets’ of Georgian Honey Revealed in the New Article

The Many Secrets of Georgian Honey, an article dedicated to the exceptional Georgian honey making, was published in the online journal Plantings by the World Sensorium Conservancy. The journal covers topics relevant to conservation and the intrinsic values of nature. The article was penned by Braden Bjella, an American culture journalist based in Eastern Europe, who takes readers to Georgian beekeeping journey with the help of the Georgian Beekeepers Union (GBU) and the Jara Beekeepers Association (JBA). As he says, “the question of Georgian honey quality is settled; now, it’s only up to the world to discover it". 

         

20/12/2021
The Georgian Beekeepers Union Celebrates Three Years Anniversary


On December 20th, the Georgian Beekeepers Union (GBU) hosted an event to celebrate its third anniversary inviting key honey sector stakeholders to Hualing Tbilisi Sea Plaza. 


Since 2018, the honey sector has seen huge gains under the auspices of the GBU, which is leading efforts to remove pervasive constraints to growth such as the widespread use of prohibited antibiotics and performing the role of non-governmental national representative of the honey sector. The GBU’s three years of extensive work resulted in increased honey quality, more effective governmental advocacy, better vocational education in beekeeping, including, Jara teaching, available information and trainings for beekeepers, promotion and improved image of Georgian honey at the Apimondia Congress and London Honey Awards, all that paving way for an increase of honey export

 

‘There are some major developments in improving honey testing capacity, increasing awareness of Georgian honey, and opening of new export markets. The comprehensive laboratory analysis, before carried abroad, is now available in Georgia, which resulted in decreasing transaction costs.’ – Giorgi Khanishvili, the First Deputy Minister of the Environmental Protection and Agriculture of Georgia (MEPA). 

 

‘We were able to achieve significant improvements during these three years. We are continuing cooperation with the government and other honey stakeholders to ensure production of safe and quality honey.’ – Aleko Papava, the Executive Director of the GBU. 

Photo source: The MEPA

19/12/2021
Jara Enters the Qatar Market

Nena Jara honey, along with other types of Georgian honey, found its place on the Georgian honey corner opened at the SPAR supermarket branch in Tawar Mall, the largest shopping mall in Doha, Qatar. Georgian honey corner will be opened in every branch of the SPAR chain. The process is backed by the Embassy of Georgia to the State of Qatar. The ALCP facilitated the export of Jara honey.

Local influential media AI Raya dedicated a comprehensive article to Georgian honey with a special highlight on Georgian beekeeping characteristics and traditional Jara.  

The Qatar market seems promising. The Embassy’s previous facilitation for approval of a VET certificate, an essential requirement for honey export, has contributed to a 255% increase of Georgian honey export to Qatar in 2021 compared to 2020. The same figure saw a 350% boost in 2020. 

Photo source: The Embassy of Georgia to the State of Qatar

LATEST NEWS
Georgian Milk Mark Dairies on Show
04/05/2022
The Cheese and Tea Exhibition showcasing Georgian traditional, as well as foreign produce was held at Mtatsminda Park on May 1st, 2022. Ten dairies with the Georgian Milk Mark (GMM) - Milkeni, Tsintskaro +, Meskhuri Gemo, Bebo’s Kveli, Suamta, Leanka, Alpuri Javakheti, Dertseli’s Nobati, Naturaluri Rdzis Gemo, Tsezari presented their products at the event organized by Anna Mikadze-Chikvaidze, the Head of the Cheese Producers Guild. Visitors tasted cheese and got to know about the GMM. Butter with spices, a new product by Milkeni, was their favourite. ‘The GMM contributed a lot to make this event happen. I am thankful to them for giving me an opportunity to discover amazing products, like butter with spices. I am glad that the GMM promotes raw milk production’ - Event founder Anna Mikadze-Chikvaidze praised the development of the GMM in her Facebook posts. Created in 2019, the GMM has twenty dairies currently using the mark. The GMM products are available in Madagoni, Spar, Tserti, Magniti, Smart, Ori Nabiji, Nikora, Zgapari, Fresco, Carrefour, Goodwill, Daily, Billion and Willmart supermarket chains. A comprehensive online portal www.georgianmilk.ge provides a profile per enterprise allowing consumers to look up the products they are buying using a unique registration number printed on the label.         
Cooperation Solidifies Between Georgian and Armenian Women’s Rooms
15/04/2022
For three days from 11-14 April, the Women’s Rooms Union of Georgia NGO hosted an Armenian delegation of the Mayors of Alaverdi, Tumanyan and Tashir municipalities of Armenia, their three Women’s Rooms managers, representatives of Lori Region Governor’s office and the Association of Lawyers Community NGO.  These three municipalities in Armenia have now all instituted Women’s Rooms and were in Georgia to learn more about their operation and potential and to strengthen links in the region. They met the mayors and deputy mayors of Akhmeta and Telavi municipalities, and a representative of Kakheti Governor’s office and visited the rooms. The Women’s Room managers of both municipalities did presentations on their work. ‘It was a very interesting and useful visit. We have just established the Women’s Room service in our municipality and, as we’ve copied the Georgian model, it was necessary for us to see how this it works here,’ – Suren Tumanyan, the mayor of Tumanyan municipality said. ‘After this visit we clearly see how to use our Women’s Rooms and make sure that our women and girls are involved in local decision making through the Women’s Room as it was done in Georgia,’ – Edgar Arshakyan, the mayor of Tashir municipality said. One of the main goals of the municipal Women’s Rooms in Georgia is to support women’s entrepreneurship by helping them write business proposals, connect with other women entrepreneurs and access the trainings and information. Participants visited social enterprise Skhivi, where women are making traditional enamel jewelry and accessories, the shop of entrepreneur Tamar Mikeladze, who is making handmade soaps and candles under the brand name Kumpa, and a local female beekeeper. ‘We are impressed with the results of Georgian Women’s Rooms regarding women’s economic empowerment. The managers here had business plan writing and fundraising trainings to help local women to start their own businesses. We are looking forward to doing the same in Armenia,’ – Sasun Khechumyan, the mayor of Alaverdi said. ‘In Lori region there are five municipalities in total, out of which three municipalities have already opened the Women’s Rooms. We are ready to support the opening of this service in the other two municipalities as well,’ – Alik Sahakyan, the representative of Lori Governor’s office said. This study tour has laid the foundation for future cooperation between Georgian and Armenian municipalities. Alaverdi and Akhmeta municipalities have decided to become twin towns and the Women’s Rooms Union is going to continue cooperation with these Armenia municipalities. Background information: From 2011 to date the SDC and ADA funded Mercy Corps implemented Alliances Caucasus Programme has been facilitating the establishment and scaling up the municipal Women’s Rooms in Georgia and Armenia. 32 Women’s Rooms in Georgia and three Women’s Rooms in Armenia have been opened so far. The Women’s Rooms are owned by local governments and are used to facilitate access to public decision making, goods and economic opportunities. The Women’s Rooms Union was formed in 2021 to represent the rooms and facilitate their interests. The information about the visit was posted on a Facebook pages of Telavi and Akhmeta City Halls. Local TV Tanamgzavri made two news items about the visit. Please, follow the links below: Meeting at Telavi City Hall  *  Visiting Local Women Entrepreneurs Follow the link to watch The Women’s Rooms Promo Video
New Jara Textbook Introduced for VET
12/04/2022
Georgian Traditional Beekeeping: Jara Honey Production is a new textbook now available for VET colleges who include a Jara component in their beekeeping courses. It is part of making the Jara beekeeping course material an accredited component in its own right from September this year. The author Aleko Papava, who is a competent, reliable and respected beekeeper teacher and Head of the Georgian Beekeepers Union, wrote the book together with education specialists on behalf of the Georgian Beekeepers Union and Jara Beekeepers Association. The Scientific Research Centre of Agriculture of the Ministry of Environmental Protection and Agriculture reviewed and acknowledged the book positively.   ‘The book is written in a highly professional manner, materials meet the demand of the beekeeping sector in terms of bio honey production and provide comprehensive information about all the topics for studying Jara Honey Production’ – says the Centre in their letter sent to the GBU. In June 2021, thirteen VET college representatives from seven regions of Georgia attended a Training of Trainers in Jara Honey Production and later received jara equipment. Now eight of them are integrating aspects of Jara beekeeping into different subjects of the beekeeping programmes to 106 students. Five more colleges will start soon. This textbook means that Jara Beekeeping will be taught as a separate accredited component of these courses. The newly established Vocational Skills Agency, National Center for Educational Quality Enhancement and sectoral skills organization Agro Duo are all supporting Jara teaching integration in the VET colleges. Linked resources: Jara Honey Production Handbook; Bio Certification Guidelines for Beekeepers; www.honeyofgeorgia.com; Discover Georgia: The Land of the Oldest Honey.
LATEST PUBLICATIONS
Sheep Dipping Guidelines
Georgian Traditional Beekeeping: Jara Honey Production GEO
The book will allow all VET colleges with beekeeping programmes to teach Jara as a subject from September 2022.
Bi Annual Report April 2021 to September 2021