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Georgian Milk Mark Dairies on Show

The Cheese and Tea Exhibition showcasing Georgian traditional, as well as foreign produce was held at Mtatsminda Park on May 1st, 2022. Ten dairies with the Georgian Milk Mark (GMM) - Milkeni, Tsintskaro +, Meskhuri Gemo, Bebo’s Kveli, Suamta, Leanka, Alpuri Javakheti, Dertseli’s Nobati, Naturaluri Rdzis Gemo, Tsezari presented their products at the event organized by Anna Mikadze-Chikvaidze, the Head of the Cheese Producers Guild. Visitors tasted cheese and got to know about the GMM. Butter with spices, a new product by Milkeni, was their favourite.

‘The GMM contributed a lot to make this event happen. I am thankful to them for giving me an opportunity to discover amazing products, like butter with spices. I am glad that the GMM promotes raw milk production’ - Event founder Anna Mikadze-Chikvaidze praised the development of the GMM in her Facebook posts.

Created in 2019, the GMM has twenty dairies currently using the mark. The GMM products are available in Madagoni, Spar, Tserti, Magniti, Smart, Ori Nabiji, Nikora, Zgapari, Fresco, Carrefour, Goodwill, Daily, Billion and Willmart supermarket chains.

A comprehensive online portal www.georgianmilk.ge provides a profile per enterprise allowing consumers to look up the products they are buying using a unique registration number printed on the label.

         

OTHER NEWS
09/10/2020
VET Colleges to Teach Jara Wild Honey Production

On October 8th, the Georgian Beekeepers Union (GBU) hosted representatives of thirteen VET colleges from across Georgia and sectoral skills organization Agro Duo in Tbilisi. The meeting occasioned the integration of Jara honey production as a topic in VET college beekeeping programmes, something that the Georgian Beekeepers Union have been facilitating over the last year.

The participants received the Jara Honey Production Handbook and Bio Certification Guidelines for Beekeepers; and were introduced to two new websites www.honeyofgeorgia.com and www.jarahoney.com and a honey promotion video Discover Georgia: The Land of the Oldest Honey.

This year Akhali Talga VET College in Kobuleti and Khulo integrated the Jara materials into their one-year beekeeping programme in which twenty-eight beekeeper students are attending. At the meeting, Akhali Talga VET College shared their experience of successfully integrating the Jara materials into their beekeeping programme.

‘I had many calls before and after the meeting and I can say that the interest from the colleges is very high. We will provide support required and I am sure from the next year there will be more programmes with the Jara materials and improved content.’ – Aleko Papava, the Head of the GBU.

At the beginning of the meeting, the GBU and sectoral skills organization Agro Duo signed a Memorandum of Understanding pledging to work together to integrate Jara materials into the beekeeping programmes in all VET colleges in Georgia.

Jara is traditional wild beekeeping producing unique and pure honey rarely practiced nowadays, except for remote dwellings located in the subtropical and alpine zone of Georgia. However, for the first time in decades Jara production is being practiced again by new beekeepers or taken up again by those who had stopped. In 2018 the Jara Beekeepers Association was formed to represent producer interest and in the country first, twenty-three Jara beekeepers in Ajara have received Bio certification. Jara honey was commercially harvested and branded for the first time in 2018 and since then the market for Jara honey has grown in strength which is why the producers decided to become Bio Certified to further increase the value of their product. The Jara honey mark was registered this year to further protect this culturally important product.  

06/10/2020
Jara Beekeeping Brings Hope: Vazha’s Story

  

Fifty-seven years old Vazha Kedelidze from Kedlebi Village, Khulo is one of ten students who enrolled in the beekeeping programme at Akhali Talgha vocational college in August.

Vazha retired from his position as a fireman five years ago. Soon after, his wife had a severe injury that left her unable to take care of their farm. As Vazha says, beekeeping is now the mainstay of his family. His beekeeper friend helped him to arrange an apiary of twenty hives.

I discovered that beekeeping is a philosophy on its own. Sometimes I sit for hours and observe bees working. I am trying to understand the process.’- Vazha says.

As a beginner beekeeper, Vazha is striving for knowledge and struggling to gain comprehensive information, as internet sources are not targeted to beginner beekeepers and he needed something hands on. He then heard about the beekeeping course at the Akhali Talgha VET collegein Khulo.

‘I do not know curriculum details yet, but I am sure I will get answers to my questions and I am looking forward to starting the learning process.’ – Says Vazha.

Vazha was even more surprised when he found out a Jara beekeeping module:

‘I had heard about Jara from villagers and television. It is a fascinating and very unique tradition. Last year, I even made six Jara hives and could not proceed further due to a lack of knowledge. So, I am glad that I will learn more about this traditional beekeeping.’ – Says Vazha.

Akhali Talga VET college in Ajara is the first college in Georgia to have integrated Jara teaching in their beekeeping programme. They will teach the integrated programme from this semester to twenty-eight students.

In total, there are ten VET colleges in Georgia with either a two month or one-year beekeeping course. The Georgian Beekeepers Union (GBU), along with the Jara Beekeepers Association (JBA),  is now facilitating the integration of Jara module into beekeeping programmes of these ten colleges in cooperation with the sectoral skills organization Agro Duo and the Ministry of Education, Science, Culture and Sport of Georgia. The JBA developed the Jara Honey Production Handbook: for Beekeeping Programmes at VET Colleges.

Jara is traditional wild beekeeping, rarely practiced nowadays, except for remote dwellings located in the subtropical and alpine zones of Western Georgia, namely, Ajara, emphasizing the importance of co-existence between humans and wild nature. It is a family activity led by a family head, with strong roots in traditional agriculture practice, culture and a way of living as a whole. That makes Jara unique. However, due to a limited market, it was nearly fading outback in 2014 when the ALCP found out about it, and this is when the Jara journey began. It is now growing in 2018 the first commercial Jara harvest was 500kg it is now over 3 tonnes. Twenty-three Jara beekeepers are now Bio Certified and many people such as Vazha are anxious to start. Jara is a high value product with very strong demand it retails for 90 Gel/kg.

24/09/2020
Third Georgian Dairy Exports to USA

In mid September, dairy enterprise Tsintskaro+ Ltd in Kvemo Kartli sent 280 kg of different types of cheese (Sulguni, Smoked Sulguni, Georgian Cheese) and clarified butter produced by Milkeni Ltd through distribution company Geoproduct Ltd,  for sale in New York, USA after positive feedback received on product samples sent earlier in August. Both dairies are members of the Georgian Milk Mark the quality assurance label for Georgian natural milk and their products bare the GMM. The company expects a repeat order for at least 250 kg in the near future.

20/09/2020
Garden Supports Local Business Development

Manana Dumbadze was one of fifteen guesthouse owners from Keda, Shuakhevi and Khulo invited to attend an educational seminar hosted by the Goderdzi Alpine Garden (GAG) on September 18th on how biodiversity, conversation and Jara beekeeping can be used for business promotion and attracting more tourists.

‘The seminar was interesting and will motivate me to generate new ideas. I am arranging a garden in front of my house and I received information about plants. The GAG promised to help me to do it.  I have beehives but I’m thinking of switching to Jara beekeeping, because it will be more interesting to our visitors, as it carries a traditional value.’ Manana Dumbadze, a guesthouse owner.

The seminar participants agreed on further coordination and information dissemination among others.

‘I am planning to have a Jara apiary from the next year. I will also include the GAG on our tour. I have a small cottage on the Goderdzi Pass, and I am planning to have visitors there.’ Nodar Shervashidze, a guesthouse owner.

Representatives of the Batumi Botanical Garden (BBG) and specialists from the BBG’s Local Flora and Conservation Department will continue educational seminars for teachers and school students in the upcoming year. The GAG is developing its role in wild flora conservation and eco-education with seminars and a beekeeping area, aiming to publicize the value conservation and traditional Jara beekeeping can have for sustainable local development and teach people interested in taking it up.

Officially opened in July, 2020, the GAG has already attracted sixteen thousand visitors since the opening, making it  the prominent tourist destination in mountainous Ajara.

08/09/2020
Emili Investigates ► the Georgian Milk Mark

Emili is a young girl who has become an internet sensation in Georgia.  Her YouTube channels Emili TV  and Emili Family TV reach 708,000 subscribers. She regularly shares educational and entertainment content, including films about products she likes, many parents and their children watch her shows and follow her recommendations. Through ALCP facilitation, she (and her production team) decided to ‘investigate’ the Georgian Milk Mark. 

The Georgian Milk Mark (GMM) films (on Emili TV and Emili Family TV) have reached 360,000 views just in two weeks.


03/09/2020
Jara Audience Grows

Traditional Jara beekeeping has reached a new audience through a report on Al Jazeera English and its Youtube Channel, with an audience of forty million in Gulf States alone. The report was developed in Ajara with assistance of the Jara Beekeepers Association (JBA), telling stories of female and male Jara beekeepers, emphasizing commercialization and future opportunities for Jara honey.

LATEST NEWS
Local TV launched in Tsalka
16/06/2022
On June 16th the Journalism Resource Centre celebrated the opening of the first local TV media TOK TV in Tsalka municipality. Three local journalists attended journalism courses on reporting for one month. As Tsalka is a multiethnic municipality the journalists represent Georgian, Azerbaijani and Armenian communities. ‘We will report on the issues that are important in increasing transparency and accountability among the general population and local officials. Reports related to agricultural issues will be one of the main topics for our work. Local people will be engaged in the decision-making around ongoing local development. Especially, this is important after the newly opened tourist attraction in Dashbashi Canyon.’ - Local Journalist Nazi Meshveliani said.
Switzerland and Austria Celebrating jointly their 30th Anniversary of Diplomatic Relations with Georgia
24/06/2022
    On June 22nd, On the occasion of the 30th Anniversary of Diplomatic Relations between Switzerland and Georgia, as well as Austria with Georgia, Ambassador of Switzerland to Georgia, H. E. Heidi Grau and Ambassador of Austria to Georgia, H. E. Thomas Muehlmann planted a tree in the Goderdzi Alpine Garden. The Minister of Agriculture of Ajara AR, Zaza Shavadze and the Deputy Mayor of Khulo, Nadim Vasadze joined the event. The Goderdzi Alpine Garden is an important tourist destination in mountainous Ajara and a testimony of biodiversity and cultural richness of the region. Both ambassadors picked up on the theme of needing to balance development with sustainability and care for nature and that the garden is an excellent example of this. While the Director of Batumi Botanical Garden, Irakli Archaia emphasized the importance of the garden and initiated the idea of copying the model of the garden in other municipalities. The minister of Agriculture of Ajara, Zaza Shavadze stated thatcreating and supporting new opportunities for rural development is the key goal of the strategic framework of relations of Switzerland and Austria with Ajara region. H.E. Heidi Grau noted the excellent results achieved by ALCP in creating job and income opportunities for the rural population, including by supporting the production of Jara honey, and was pleased to announce that ‘Switzerland is engaging in a new phase of the ALCP project, together with Austria and joined by Sweden, until 2026, with a total budget of USD 6.5 million. This will allow to further facilitate production in beekeeping, dairy and meat, wild botanicals and silk, as well as support the development of the Goderdzi Botanical Garden, for the benefit of women and men living in mountainous regions,’ Ambassador of Switzerland to Georgia, H. E. Heidi Grau said. The delegation visited Wool House in Klde Village, Samtskhe-Javakheti, the Georgian Milk Mark dairy enterprise, Natural Produktsia Ltd in Dioknisi Village, Khulo and honey processing factory, Agro Keda Ltd. The Austrian Ambassador H.E. Thomas Muehlmann underlined, that support in further development of the wool sector, as well as support in uniting the voices of beekeepers through support to their professional union created new opportunities for development for the rural population. ‘Support to rural and local development is a key aim of the new framework strategy of Austria with Georgia. We believe, that with joint efforts European countries will bring more experience and novelties to Georgia, which will trigger further development of the country,’ Austrian Ambassador H.E. Thomas Muehlmann said.
Georgian Milk Mark Dairies on Show
04/05/2022
The Cheese and Tea Exhibition showcasing Georgian traditional, as well as foreign produce was held at Mtatsminda Park on May 1st, 2022. Ten dairies with the Georgian Milk Mark (GMM) - Milkeni, Tsintskaro +, Meskhuri Gemo, Bebo’s Kveli, Suamta, Leanka, Alpuri Javakheti, Dertseli’s Nobati, Naturaluri Rdzis Gemo, Tsezari presented their products at the event organized by Anna Mikadze-Chikvaidze, the Head of the Cheese Producers Guild. Visitors tasted cheese and got to know about the GMM. Butter with spices, a new product by Milkeni, was their favourite. ‘The GMM contributed a lot to make this event happen. I am thankful to them for giving me an opportunity to discover amazing products, like butter with spices. I am glad that the GMM promotes raw milk production’ - Event founder Anna Mikadze-Chikvaidze praised the development of the GMM in her Facebook posts. Created in 2019, the GMM has twenty dairies currently using the mark. The GMM products are available in Madagoni, Spar, Tserti, Magniti, Smart, Ori Nabiji, Nikora, Zgapari, Fresco, Carrefour, Goodwill, Daily, Billion and Willmart supermarket chains. A comprehensive online portal www.georgianmilk.ge provides a profile per enterprise allowing consumers to look up the products they are buying using a unique registration number printed on the label.         
LATEST PUBLICATIONS
Sheep Dipping Guidelines
Georgian Traditional Beekeeping: Jara Honey Production GEO
The book will allow all VET colleges with beekeeping programmes to teach Jara as a subject from September 2022.
Bi Annual Report April 2021 to September 2021