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Georgian Milk Mark

The ‘Georgian Milk’ mark differentiates dairy products made from natural raw milk and milk powder. The purpose of the mark is to promote products made from Georgian natural raw milk, which will help consumers make informed decisions while buying milk and other dairy products. The ‘Georgian Milk’ mark will be found only on dairy products produced from Georgian natural raw milk and which do not contain milk powder and/or any vegetable oils.

Discover Georgia: the land of the oldest honey GEO voice over
Discover Georgia: the land of the oldest honey

Georgia, the birthplace of wine, is also known as the land of the oldest honey discovered; Home for 13,000 flora species, blooming from semi desert to sub-tropical and alpine zones, Georgia is a true bliss for Caucasian Grey bee to make honey of distinguished taste. More than that, Georgia is one of the few places in the world, where wild bees are used by local people to produce wild honey called Jara.

Jara - Traditional Georgian Beehive

In the report from Akhali Kvira,TV Programme (Public Broadcaster) you will see traditional Georgian beehives attached to the rocks.  This is a method which is still practiced in mountainous Ajara and is known as Jara.

Slovenia shows how truly dedicated promotion can support a sector

The ALCP noticed the points of comparison between Slovenia and Georgia when attending the Apimondia 2017 event. The Slovenian display showcasing honey tourism and the integration of honey production into the general promotion of Slovenia as a desirable destination was amazing.


BIA FORUM 2018 - Investment Opportunities in Agriculture and prospects for Georgia's Exports

Helen Bradbury, Team Leader of ALCP at the BIA FORUM 2018.

The presentation from panel sessions is available on the following link: ALCP Programme Overview 

The full video of the session on 'Investment Opportunities in Agriculture & prospects for Georgia’s Exports' is available on the following link: BIA FORUM

LATEST NEWS
The Jara Honey Mark Registered
05/02/2020
The Jara Beekeepers Association (JBA) has registered the Jara honey mark in the National Intellectual Property Centre of Georgia - Sakpatenti.  The mark ensures the protection of Jara honey from falsification and represents a quality compliance guarantee verified by the JBA who are dedicated to preserving traditional beekeeping practices based on  Quality Assurance Standards developed by the JBA last year.   In 2018, Jara honey was commercially harvested and packaged according to the standards for the first time. This year it was exported to the United Arab Emirates and the export market is growing.
The Georgian Milk Mark Cheese at the Georgian Cheese and Wine Evening
20/12/2019
On 16th of December 2019, the Georgian Milk mark organized a Georgian Cheese and Wine evening at 8000 Vintages to introduce cheese with Georgian Milk mark (GMM) to the supermarkets and encouraged them to pass information on the advantages of GMM cheese to consumers. Cheese with Georgian Milk mark does not contain milk powder or any vegetable oils, it has laboratory analysis and is produced in the enterprises which are HACCP certified. The Guests had the opportunity to taste different types of cheese made from natural raw milk produced by thirteen enterprises: Milken Ltd, Tsintskaro + Ltd, I.E Hakob Hambaryan, I.E Karen Simonyan, I.E Tsolak Grigoryan, Tsifora –Smatskhe Ltd, Tsalka +Ltd, Dairy Products Company Tsezari Ltd, Gocha Gagashvili – brand name Tsivis Kveli, Levan Bejanishvili-brand name Shuamta, Badri Gogoladze – brand name Cheese Hut, Coop. Tanadgoma, Coop. Disvelli. The Information per enterprise is available on www.georgianmilk.ge. The website allows consumers to look up the products they are buying using a unique register number printed on a label. The evening of Georgian Cheese and Wine was attended by Mr. Levan Davitashvili, the Minister of Environment Protection and Agriculture of Georgia, by the Swiss Agency for Development and Cooperation Project Alliances Caucasus Program (ALCP) implemented by Mercy Corps, Georgian Milk Mark Project Administrator - Business Institute of Georgia and Marketing Company GMA Representative, the supermarkets and the dairies using the Georgian Milk mark. The evening was headed by Zaza Grigalashvili, an '8000 Vintages' Sommelier, who spoke about Georgian cheese and wine pairing. Helen Bradbury, ALCP Team Leader: ‘We have private sector cheese enterprises in the room from different regions, these are a real dairy businesses operating for years and years. It is very important that this is Georgian Milk from Georgian cows who eat Georgian grass. Consumers want to eat natural, healthy, good country food which comes from this beautiful land, from this beautiful clean water, from happy cows and are made in communities living in countryside.  Today we are at 8000 Vintages and we all know the history of wine. If you want ‘Qvevri’ wine or European style wine we know from where it comes from its name and the consumer can choose according wine value and its good for the producer, they can add more value and then this value goes back to the jobs, factories in the communities. So in the dairy sector it is going to be the same: as cheese will have the name, taste, value, style and its started to develop, the money supporting these factories goes back to women who are supplying milk, their families, they are putting money to their children education and investing in their life'.  Levan Davitashvili, The Minister of MEPA: ‘I think the most difficult sector in Georgia is adairy sector and we have a lot to do together. A good presentation of a final product the market and how we bring cheese to the consumer is very important. We can say that competition between the enterprises is unfair, but we work on this via new the regulations to change the situation in the sector, we also empower our laboratories to have better quality and safe products. Today we have Georgian Milk mark presentation which is a very good idea for providing information to the consumers about dairy products, which also gives advantages to producer'. The Products with the mark are available in Madagoni, Spar, Ori Nabiji, Nikora, Zgapari, Fresco, Carrefour, and Goodwill supermarket chains.
The Georgian Milk Mark dairies at the Cheese and Hot Drinks Festival
11/11/2019
Tsintskaro + and Tsipora-Samtskhe dairy products with the Georgian Milk Mark were introduced at the Cheese and Hot Drinks Festival organized by Anna Mikadze – Chikvaidze, the Head of Cheese Producers Guild and held at the Mtatsminda Park on 10th of November, 2019. The visitors tasted cheese and received information about the Georgian Milk mark.   ‘What makes this festival important is to introduce cheese with the Georgian Milk mark, which says to consumers that cheese is made from natural raw milk’ -  stated Anna Mikadze - Chikvaidze. Currently seven dairy enterprises are using the Georgian Milk mark: Milkeni; Tsintskaro +; Tsipora –Samtskhe; Cheese Hut; Tsezari; Tsivis Kveli; Shuamta. Products with the mark are available in Madagoni, Spar, Ori Nabiji, Nikora, Zgapari, Fresco, Carrefour, and Goodwill supermarket chains. Information per enterprise is uploaded on www.georgianmilk.ge. This allows consumers to look up the products they are buying using a unique register number printed on the label.
LATEST PUBLICATIONS
Bi Annual Report April 2019 to September 2019
Review of Long Term Systemic Outcomes in Dairy Sector in Samstkhe Javakheti
Katalyst 'Seeds of change'