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15/03/2017
Premiere of Jara

The promotion of Ajara as a world class ecological hotspot and eco-tourism destination is soon set for a massive boost. Filming on the ALCP facilitated Eco Films production ‘Jara’, a 52 minutes, a half-wildlife, half-human story observational documentary about mountains of one specific region of Republic of Georgia – Ajara, has been completed and the premiere will be held at Amirani Cinema on the 30th of March. The film has brought together various conservation stakeholders World Wildlife Fund GeorgiaCaucasus Nature FundEco Tours Georgia, Environmental Association Psovi, to produce what will be a stunning showcase of the beauty, nature and unique livelihoods of the rural inhabitants of Ajara.

The programme has already worked with EcoTours Ltd on developing Ajara as a destination for rural tourism based on nature and people.  View their promotional video here and visit their website where they offer tailor-made tours to help you unlock the beauty of the region.

15/03/2017
Celebrating Equitable Impact

Equitable Empowerment in Georgia, an event celebrating community responses to equitable local government initiatives empowering women and men in communities of three regions of Georgia, will be held at Hualing Hotel in Tbilisi on the 17th of March, under the patronage of the Gender Equality Council of the Parliament of Georgia.

Please see the event website www.eeg.ge.

Up to 500 delegates - National, Regional and Local Government decision-makers, Women's Rooms managers and villages representatives, civil society and private sector and the women and men of the communities themselves - will present their motivations, methods and achievements. Likeminded people from the worlds of sport, culture, business and entertainment who seek to enrich the lives of women and men and boys and girls in Georgia in their work will speak and share their view about why this matters. Showcase stands from communities, enterprises, private sector, media and civil society will add colour and interest framed by the photographs of the municipal photo competition.

The event has been facilitated through the Alliances Lesser Caucasus Programme funded by the Swiss Agency for Development and Cooperation and implemented by Mercy Corps Georgia.

01/02/2017
The Women's Business Forum

The first Women’s Business Forum was held on the 31st of January, in Batumi, Ajara, the event hosted by the Association of Businesswomen of Ajara (ABWA) of the Ajara Chamber of Commerce and Industry (ACCI) in partnership with the Women’s Rooms municipal service. For the first time in Ajara, 140 representatives of local, regional and central government and private sector have gathered to share their experience and look for business growth opportunities. 

For more information on the event's impression here .

14/11/2016
Jara Trailer

The official trailer has been released for Jara.

More information available here.

11/10/2016
Smoked Sulguni in the Big Apple

The dream of many pop brands is to ‘make it in America’. Tsalka producer Tsezari Cheese Company, has started to do just thatSun Breath Corps a Georgian distribution company based in New York contacted Tsezari through contacts related to the programme to export the cheese. Beginning in June1,200 kgs of Smoked Sulguni has so far been exported to New York, US.  Tsezari who is HACCP certified and has been a main supplier of Sulguni cheese to the Carrefour chain in Georgia for over two years, can guarantee quality and a regular supply which is vital for successful export.

17/08/2016
Place to BEE: Honey Festival 2016

Batumi Boulevard is still buzzing from this summer’s sweetest festival, Honey Festival 2016. Organized for the second time by the Ajara Beekeepers Business Association on 13th of August. Last year’s debut festival was so impressive that this year’s festival had the support of governmental bodies Agroservice Center and the Cultural Heritage Preservation Agency of Ajara, who wanted to contribute to the festival and promote local honey production. Thus the festival was larger in scale this time, with  activities taking place over two days, starting in  Batumi Boulevard and closing in Gonio Fortress on 16th of August.

LATEST NEWS
Spread of 'Georgian Milk Mark'
24/04/2019
Seven dairy enterprises are using the Georgian Milk Mark: Milkeni Ltd Rustavi, KK; Tsintskaro + Ltd Tetritskaro, KK; Khiza Ltd Akhaltsikhe, SJ; Badri Gogoladze I.E Bolnisi, KK; Gocha Gagashvili I.E Telavi, Kakheti; Tsolak Grigorian I.E Ninotsminda, SJ; Karen Simonian I.E Akhalkalaki, SJ.   Six dairy enterprises are being audited: Imeruli Ltd Marneuli, KK; Zekari Ltd Terjola, Imereti; Tsezari Ltd Khulo, AJ& Tsalka KK; JTA Ltd Tsalka, KK; Ramaz Nazrashvili I.E Gori, Shida Kartli; Tanadgoma Gardabani, KK. The products with the mark are available in Spar; Nikora; Zgapari; Fresco and Madagoni supermarkets’ chain. Eleven additional dairy enterprises have already applied to use the mark. Billboards of the mark are on Tsereteli Avenue, in Vake Tbilisi; Rustavi; Kutaisi and Akhaltsikhe. Information per enterprise is uploaded on a www.georgianmilk.ge. This allows consumers to look up the products they are buying using a unique register number printed on the label. GMA international marketing company has been conducting a national promotion campaign to introduce the mark to the public and retailers since the end of March. Facebook  of the mark is active with more than 3,000 subscribers/consumers.   The Georgian Milk Mark is officially registered and serves to distinguish dairy products made from natural milk. Follow the links on the Georgian Milk Mark: Ferma, Agrinews, Imedis Dila, Radio Marneuli, Marneuli TV, Georgiandairy.org, Agrokavkaz.ge, Interpressnews.ge, Ambebi.ge        
Masterclass for New Agri Journalism Students
02/04/2019
Up to thirty students of the agri journalism course at the journalism department attended a lecture given by the ALCP programme Team Leader Helen Bradbury in the state university. Agriculture and tourism; environmental protection, preservation and biodiversity; the honey, sheep and dairy sectors; Georgia’s rich cultural heritage and its main treasure - people/farmers with their strong traditions were the main themes of the lecture. All the students highlighted that the lecture was inspirational, they did not know many things, found different perspectives of agriculture and environment and they will report about the themes in the future. ‘Agriculture is about people and you should do your work with your heart if you want people to be opened to you. Try to understand the process and choose your own path. Be different and always find something new that no one else can see.’ - Helen Bradbury, Team Leader of the ALCP programme. Since spring fifty-three students have been learning agri journalism as a selective module for two hours/week, during the whole semester at the state university.  ‘We see more and more reports about agriculture but it is not enough. Reporting about rural life, people and agriculture is very important and it is our and your responsibility to think about it and be more enthusiastic as you are future journalists or media managers.’ - Natia Kuprashvili, Head of the Journalism Resource Center. Fourteen universities in Georgia, four in Armenia and one in Azerbaijan established or are establishing agri journalism module in their courses. 369 students have already studied the course.
Spread of Honey Promotion Video
20/03/2019
The ALCP facilitated the Georgian Beekeepers Union (GBU) in development of the honey promotion video, depicting the story of Georgia as a land of the oldest honey discovered and unique biodiversity to support awareness raising and promote export potential of Georgian honey and Jara. The video was shared with different stakeholders and social networks. The Ministry of Foreign Affairs shared it with their internal networks of embassies in Georgia and foreign countries and it was uploaded in a Georgian production section. The video is on Facebook of the  Embassy of Switzerland in Georgia. The Georgian National Tourism Agency; The Department of Tourism and Resorts of Ajara; the Ministry of Environmental Protection and Agriculture; and The Agency of Protected Areas are sharing it with their network. It has reached the highest views on the popular Facebook platforms Marketer.ge and Georgian Wine. To date the video has 185,000 views and 6,000 shares. The majority of the viewers are emphasizing on interesting story mentioned in the video they did not know before and are sharing it for further promotion.
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