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Second Win for Jara

The Georgian documentary Jara was named as the Best Feature Film at the Wolves Independent International Film Festival 2018. Nature, heritage, environment, history, culture, ethnography, adventure, wildlife, indigenous cultures and social issues are the main themes of the festival which takes place in Lithuania.

It is the second award for Jara following Golden Green Award 2018 at the Deauville Green Awards International Film Festival, for the best production in the category of Sustainable Agriculture

Jara was premiered by EcoFilms in Tbilisi in 2017. The main backer of Jara was the Swiss Agency for Development and Cooperation (SDC) through the Mercy Corps Georgia implemented Alliances Caucasus Programme (ALCP) within a consortium of public bodies and conservation organizations including World Wildlife Fund and Caucasus Nature Fund.

OTHER NEWS
11/05/2013
New Documentary on Shepherds of Kvemo Kartli

Mercy Corps, Alliances KK has contracted “Eco Films”  a Georgian independent wildlife film company to create a documentary about shepherds of Kvemo Kartli region. In the film “Two Week to Reach the Clouds” the process of animal movement from winter pastures in Kakheti to summer pastures in Kvemo Kartli will be depicted following a herder family during two-week-long trip from the lowlands to the highlands. The aim of the documentary is to show the cultural-traditional context of Georgian sheep farming based on the example of one sheep farmer family and its herd. The film will also show social as well as economic importance of the sheep migration and associated problems within the context of Georgia’s diversified nature and landscape.

05/04/2013
The Forth Advisory Committee and New Initiatives

The Feasibility Study for the Animal Movement Rout and animal disease notification and control, two key topics were discussed on the 4th advisory committee on the 29th of March. At the beginning of the meeting the Alliances KK Programme Director Ms. Helen Bradbury provided a brief presentation concerning the interventions of the programme.

01/04/2013
Gender Guidelines for Village Reps

These Guidelines for the Application and Implementation of the Law on Gender Equality of Georgia by Local Self Government Bodies was developed with members of the Local Self Governments of Dmanisi, Tsalka and Tetritskaro municipalities in line with an initiative supported by the Regional Government of Kvemo Kartli

7/06/2016
Bees in Town







4 Beehives and their inhabitants from the high mountains of Ajara started their new life on the terrace of one of the largest Hotels in Batumi, Georgia, the Hilton Batumi, to produce honey for hotel guests. The General Manager of the Hilton, a keen birdwatcher and conservationist had the idea, seeking to showcase the beautiful countryside of Ajara and take this first step in illustrating the story of locally sourced food and the people who produce it. 

By linking the hotel with the Ajara Beekeepers Business Association, the hives were installed.  Urban beekeeping is increasingly popular in Europe as bee colonies decline and new ways are sought to develop a more ecologically sensitive lifestyle as urban centers grow.  The Hilton also installed a honey showpiece at the breakfast buffet, of mounted honey comb, a large map of the 10 honey production gorges of mountainous Ajara and the indigenous flora on which the bees feed with the honey and comb sourced through honey producing company Matchakhela Ltd.

These initiatives which form a part of the ALCP programme’s work in the honey market system illustrate the great potential of the honey sector to feed into the promotion of Ajara as a great and varied tourist destination.

Income received from the Hotel hives will be donated to children in need in the rural municipalities.

News travels fast and perhaps other hotels may take up the initiative now it's been advertised through the Hilton chains newsletter.

06/06/2016
Women’s Rooms in Ajara

Khelvachauri Women’s Room is taking its first steps in helping women access public resources voice their opinions and participate in local self-governance. The Women’s Room model that is being replicated in Ajara was first established in three municipalities of Kvemo Kartli from 2012 and subsequently in all municipalities of Kvemo Kartli and Samstkhe-Javakheti. The first opened in Batumi with the Association of Business Women of Ajara (ABWA) in the Ajara Chamber of Commerce and Industry (ACCI) was the first of all a new type of urban and business based women’s room, with the ideas of providing business trainings and an urban connection for the municipality based women’s rooms already opened in Keda, Shuakhevi, Khulo and Khelvachauri municipalities and soon to open in Kobuleti.  The rooms are proving popular with these WR’s already providing more than 1200 services in three months.

The Women’s Rooms are a municipal service, a resource and consultancy space for facilitating open dialogue between local society and municipality officials, aiming at promoting women’s participation in the decision-making at the local level and increasing their access to municipal information and services including on health care and agricultural programmes. Women’s Rooms also offer a platform for trainings and meetings, supporting new initiatives and instilling women’s active participation. The space has been taken up quickly with the Association of Young Lawyers  and the School of Democracy using the rooms to raise women’s awareness on human rights, economic  and educational opportunities. Visitors can use library and internet for free. All of the Women’s Rooms in Ajara are easy to access on the first floor of municipality buildings and can be freely used by people with disabilities for meeting with Gamgebeli and other officials to speak about their issues. Gamgebelis hold weekly meetings with local citizens in the W’s Rs. A Free hotline number (Khulo 0 800 100 109; Shuakhevi 0 800 000 008; Keda 0 800 100 103; Khelvachauri 0 800 100 106) allows rural women to voice their issues in the Gamgeoba.

Women’s Room coordinators and municipal Gender Advisors, were trained on the importance of women involvement in decision-making using guidelines on The Application and Implementation of the Law on Gender Equality of Georgia by local self-government bodies to increase women’s participation in the community meetings, that was resulted in significant increase from 3% (2014) to 33% (2016) of women’s participation in these meetings.

To find out more about W’s Rs ongoing activities, visit Ajara (Batumi,Khulo, Shuakhevi, Keda, Khelvachauri), Kvemo Kartli (Dmanisi, Tsalka, Tetritskaro, Rustavi,Marneuli, Aspindza) and Samtskhe Javakheti (Akhaltsikhe,Adigeni, Borjomi ) W’s Rs Facebook pages.

30/11/2015
Vet Story

Posted by Helen Bradbury: Team Leader, Alliances Lesser Caucasus Programme



ALCP has been featured on BEAM Exchange. See the story below.

Rural farmers can only grow their income when they have access to the drugs and veterinary services to keep their animals healthy and growing too. Alliances has partnered with a national veterinary inputs supply company to improve access to drugs, information and vet services for poor farmers in rural Georgia. There are strong signs competitors are seeking to replicate the model, which is also scaling up nationally and in neighbouring countries. 

The challenge

Over 2 million people in rural Georgia rely on subsistence farming, typically owning less than one hectare of land. SDC has been funding a series of programmes in Southern Georgia since 2008 to improve the livelihoods of livestock farmers. 

During initial surveys, Alliances learned that less than 10 per cent of farmers were accessing veterinary drugs or services in their community, in rural vet pharmacies mainly self-stocked from trips to Tbilisi. Others bought drugs when travelling to the capital. In the rural vet pharmacies a limited range of often improperly stored drugs were sold at high prices due to the resultant transaction costs. Local advice was minimal, unavailable or out of date. This had led to a lack of farmer trust in local veterinary products and services and unwillingness to invest.

Suppliers had failed to grasp the market potential of developing rural distribution, lacking both the information and capital to do so. The uncertainty about whether farmers would buy their products meant the perceived risk held suppliers back from making the first move. 

LATEST NEWS
Spread of Honey Promotion Video
20/03/2019
The ALCP facilitated the Georgian Beekeepers Union (GBU) in development of the honey promotion video, depicting the story of Georgia as a land of the oldest honey discovered and unique biodiversity to support awareness raising and promote export potential of Georgian honey and Jara. The video was shared with different stakeholders and social networks. The Ministry of Foreign Affairs shared it with their internal networks of embassies in Georgia and foreign countries and it was uploaded in a Georgian production section. The video is on Facebook of the  Embassy of Switzerland in Georgia. The Georgian National Tourism Agency; The Department of Tourism and Resorts of Ajara; the Ministry of Environmental Protection and Agriculture; and The Agency of Protected Areas are sharing it with their network. It has reached the highest views on the popular Facebook platforms Marketer.ge and Georgian Wine. To date the video has 185,000 views and 6,000 shares. The majority of the viewers are emphasizing on interesting story mentioned in the video they did not know before and are sharing it for further promotion.
'Georgian Milk Mark' now in Supermarkets
13/03/2019
The products with 'Georgian Milk Mark' are now available in the supermarkets of Georgia. The 'Georgian Milk Mark' is officially registered and serves to distinguish dairy products made from natural milk. 
Jara is now available on Amazon
01/03/2019
The documentary Jara is now available for sale on amazon.  Jara is a fairy tale journey through one year in the mountains of Ajara. A story of the shifting boundary between human habitat and wild nature, portrays everyday lives in the changing seasons. The wooden jara in the forest and the bees living within it are the fixed point in the story. The film was named as the best feature film at the Wolves Independent International Film Festival2018 in Lithuania, and won the Golden Green Award 2018 at the Deauville Green Awards International Film Festival in France for the best production in the category of Sustainable Agriculture; the cameramen of the movie received an award from International Festival of TV and Movie Cameramen the Golden Eye 2018 for Best TV Camera Work. The main backer of Jara is the Swiss Agency for Development and Cooperation (SDC) through the Mercy Corps Georgia implemented Alliances Lesser Caucasus Programme.                                                    
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Analysing Systemic Change Trends in the Dairy Sector
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Developing Media Markets to Address Agricultural Constraints Case Study-January 2019
This case study was produced by Rachel Shah and Kate Fogelberg in collaboration with the ALCP team in Georgia
Developing Media Markets to Address Agricultural Constraints SUMMARY VERSION