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Jara Popularity Spreads

On December 5th the National Geographic Magazine Georgia presented its latest  edition which features an article on Jara honey, at the National Museum of Georgia. About hundred guests tasted Jara honey  and watched a special screening of  the Jara movie, which had originally inspired the Georgian National Geographic to do the Georgian bee and honey story.

‘We were thinking about doing an article on Georgian Bees and honey, but we were not certain what direction to choose. One day, I got a call from Nika Tsiklauri, who invited me to the Jara premiere and while watching this truly fairytale, – I discovered the storyline we had been looking for’. – Natia Khuluzauri, Editor in Chief of the National Geographic Magazine Georgia.

The movie Director, Nika Tsiklauri, did a photo session of the Jara hives in Ajara. The magazine story writer, Irakli Pipia, enthusiastically worked on the topic and in addition came across documentation that showed that the Caucasian Gray Bees had been exported to the USA from Georgia atthe end of the 19th century.

‘This was a discovery none of us expected. Who knew that the Caucasian Bee had travelled so far? So, both authors, Nika and Irakli, did a great job and we have this beautiful elaborated story covering practically all aspects related to the Caucasian Gray Bee and honey they make’ – says Natia.

The event opened an exhibition of photos, Jara hives and beekeeping artifacts from Ajara. The Ajarian Beekeepers Business Association gave attendees a unique opportunity to taste recently harvested Jara wild honey from its members and personally explore traditional Jara hives and beekeeping handicrafts.

Photo Source: The National Geographic Georgia 

OTHER NEWS
01/02/2017
The Women's Business Forum

The first Women’s Business Forum was held on the 31st of January, in Batumi, Ajara, the event hosted by the Association of Businesswomen of Ajara (ABWA) of the Ajara Chamber of Commerce and Industry (ACCI) in partnership with the Women’s Rooms municipal service. For the first time in Ajara, 140 representatives of local, regional and central government and private sector have gathered to share their experience and look for business growth opportunities. 

For more information on the event's impression here .

14/11/2016
Jara Trailer

The official trailer has been released for Jara.

More information available here.

11/10/2016
Smoked Sulguni in the Big Apple

The dream of many pop brands is to ‘make it in America’. Tsalka producer Tsezari Cheese Company, has started to do just thatSun Breath Corps a Georgian distribution company based in New York contacted Tsezari through contacts related to the programme to export the cheese. Beginning in June1,200 kgs of Smoked Sulguni has so far been exported to New York, US.  Tsezari who is HACCP certified and has been a main supplier of Sulguni cheese to the Carrefour chain in Georgia for over two years, can guarantee quality and a regular supply which is vital for successful export.

17/08/2016
Place to BEE: Honey Festival 2016

Batumi Boulevard is still buzzing from this summer’s sweetest festival, Honey Festival 2016. Organized for the second time by the Ajara Beekeepers Business Association on 13th of August. Last year’s debut festival was so impressive that this year’s festival had the support of governmental bodies Agroservice Center and the Cultural Heritage Preservation Agency of Ajara, who wanted to contribute to the festival and promote local honey production. Thus the festival was larger in scale this time, with  activities taking place over two days, starting in  Batumi Boulevard and closing in Gonio Fortress on 16th of August.

26/07/2016
Information for Farmers

Informational leaflets on Animal Identification-Registration were distributed to the farmers of Samtskhe-Javakheti, Kvemo Kartli and Ajara regions by NFA representatives. These leaflets will serve to increase awareness of the compulsory EU regulation for preventing animal diseases, ensuring the health of animals and traceability that contributes to safe selling of meat, protecting consumers` rights and Georgia’s image as a country of high export potential.  The NFA has also been providing vaccination for Foot and Mouth and blood tests for Brucellosis on the site. According to the latest data, 1 939 674 livestock and 140 466 small ruminants have been identified, and in total 994 058 animals have been registered.

20/06/2016
Jara Coming Soon

The promotion of Ajara as a world class ecological hotspot and eco-tourism destination is soon set for a massive boost. Filming on the ALCP facilitated Eco Films production ‘Jara’a 52 minutes, a half-wildlife, half-human story observational documentary about mountains of one specific region of Republic of Georgia – Ajara, is nearly complete and the production to bring together the material is now ongoing. The film has brought together various conservation stakeholders World Wildlife Fund Georgia, Caucasus Nature Fund, Eco Tours Georgia, Environmental Association Psovi, to produce what will be a stunning showcase of the beauty, nature and unique livelihoods of the rural inhabitants of Ajara.

The programme has already worked with EcoTours Ltd on developing Ajara as a destination for rural tourism based on nature and people.  View their promotional video here and visit their website where they offer tailor-made tours to help you unlock the beauty of the region.

Source of Photos: Jara Documentary Film


LATEST NEWS
A New Veterinary Surveillance Point in Bolnisi
04/10/2018
The construction of a new Veterinary Surveillance Point has recently started in Bolnisi municipality. The works will be finished in December 2018. The point will be the six and final point in the Veterinary Surveillance network throughout the Animal Movement Route. During five transhumance seasons in 2016-2018 total 1.4 million heads of sheep and cattle were treated against ecto-parasites free of charge at all operational Veterinary Surveillance Points in Rustavi, Marneuli, Signagi, Dedoplistskaro and Kvareli municipalities.
Second Win for Jara
04/09/2018
The Georgian documentary Jara was named as the Best Feature Film at the Wolves Independent International Film Festival 2018. Nature, heritage, environment, history, culture, ethnography, adventure, wildlife, indigenous cultures and social issues are the main themes of the festival which takes place in Lithuania. It is the second award for Jara following Golden Green Award 2018 at the Deauville Green Awards International Film Festival, for the best production in the category of Sustainable Agriculture Jara was premiered by EcoFilms in Tbilisi in 2017. The main backer of Jara was the Swiss Agency for Development and Cooperation (SDC) through the Mercy Corps Georgia implemented Alliances Caucasus Programme (ALCP) within a consortium of public bodies and conservation organizations including World Wildlife Fund and Caucasus Nature Fund.
The Honey Festival 2018
13/08/2018
The annual Honey Festival was opened for the fourth time on August 11th on Batumi Boulevard and closed on August 12th in Batumi Botanical Garden. Up to 45 beekeepers from across Georgia once again presented their honey and by products for the festival visitors. Honey themed activities were held for children’s entertainment; visitors could see the ancient beehive at the special corner for jara beekeepers from Ajara and could taste different kind of honey from different parts of Georgia. Batumi Botanical Garden promoted Goderdzi Alpine Garden; live music kept the celebration spirit all day.  “Beekeeping is our family business. We started participating in the festival from the very beginning and it became a tradition. Each year we promote our products and each year we find new clients. This annual festival helps us to make our products more visible and popular” - Shorena Kezheradze, Khelvachauri municipality, Ajara.
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Result Measurement Manual 2018
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