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The Jara Honey Mark Registered

The Jara Beekeepers Association (JBA) has registered the Jara honey mark in the National Intellectual Property Centre of Georgia - Sakpatenti

The mark ensures the protection of Jara honey from falsification and represents a quality compliance guarantee verified by the JBA who are dedicated to preserving traditional beekeeping practices based on  Quality Assurance Standards developed by the JBA last year. 

In 2018, Jara honey was commercially harvested and packaged according to the standards for the first time. This year it was exported to the United Arab Emirates and the export market is growing.

OTHER NEWS
17/06/2020
ILO ALCP Dairy Study Now Out

The International Labor Organization’s (ILO) Better Cheese, better work: The Alliances Caucasus Programme’s Impact on Informality and Working Conditions in Georgia’s Dairy Sector which explores formalization within  the dairy value chain in Georgia stemming from ALCP market systems interventions, is now available on the ALCP website.

The ILO and ALCP worked together from summer 2019 to bring this research to completion. There are several reasons for the timeliness and importance of this report; chief amongst them is the ever present need for lessons learnt from MSD programmes, which can be applied in others, secondly the need to demonstrate the efficacy of the approach with a detailed account of systemic change and thirdly the growing importance in development programming of evaluating the efficacy of the MSD approach to develop quality employment at scale. 

10/06/2020
Georgian Milk Mark on National TV

From the beginning of June, the two most popular national TV stations Imedi TV and TV Pirveli have been broadcasting the Georgian Milk Mark (GMM) animation video five times a day during prime time for free as a part of social advertising. Those televisions have national coverage reaching a high number of consumers.

There are now ten GMM dairy enterprises’ products available in fifteen supermarket chains across Georgia. Detailed information to be found on www.georgianmilk.ge.

22/05/2020
New Beekeeper Info Links Launched

On the May 20th, 4,400 beekeepers registered in the new GBU database received an SMS notification from the Georgian Beekeepers Union (GBU) on how to treat Varroa, the most common bee disease in Georgia.

The GBU will continue informing its members through phone Facebook. And their new official webpage is now online: www.geobeekeepers.ge.

Created in 2018, the GBU is an umbrella association uniting ten beekeeping associations and three commercial beekeeping companies.

 

21/05/2020
Beekeepers Union Keeps Bees Moving

The Georgian Beekeepers Union (GBU) successfully advocated for permits to be issued for beekeepers allowing them to continue work during the curfew.

The Government of Georgia declared the nationwide curfew on March 30th, 2020 to restrict the spread of the COVID-19 virus, prohibiting any movement from 9:00 PM to 06:00 AM. This posed a serious problem for beekeepers who rely on transhumance predominantly at night.

In Georgia, bee transhumance allows for beekeepers to place hives at different altitudes to capture the flowering of different plants. Starting from late Spring, Georgian beekeepers start to move apiaries to get different types of honey including Acacia,Chestnut, Alpine, Linden. The transhumance of bees significantly increases their honey productivity.

On April 4th, the GBU sent an official letter to the Ministry of Environmental Protection and Agriculture of Georgia (MEPA) asking for the issuing of permission/passes for beekeepers including the guidance it developed for beekeepers during the Covid-19 outbreak.

We asked the Minister to mediate with the appropriate agencies to issue special permits, so that beekeepers may access their apiaries and work there, transport beekeeping apiaries for transhumance on pre-determined routes within the curfew conditions.’ – Avksenti Papava, the Director of the GBU.

Up to eight hundred beekeepers have already used permits, who are now able to visit apiaries and carry out vital seasonal treatment and maintenance.  Bees are transported at night where possible, because they do not leave a hive during night, which the permit makes possible.

‘I have my apiaries located in the different regions for getting various types of honey. I was very happy to hear about special permit for beekeepers, as it is very active season in beekeeping. I am able to freely move to the locations and do not worry about time limitations’ – Kakhaber Zirakasvili, a beekeeper.

Guidance and contact information on getting permits and the Covid-19 recommendations have been shared by the GBU on its facebook page.

The Georgian Beekeepers Union (www.geobeekeepers.ge) is an umbrella association uniting ten beekeeping associations and three commercial beekeeping companies with more than four thousand Georgian beekeepers. It was established to represent their interests and to promote the health and development of the honey sector in Georgia with the facilitation of the Swiss Agency for Development and Cooperation (SDC) project the Mercy Corps Georgia implemented Alliances Caucasus Programme (ALCP).


19/05/2020
Kindness is Contagious

In the midst of anxiety under the COVID-19, some people rise to the occasion when faced with adversity and it is uplifting to hear stories about them. As for many others it has been difficult times for the client businesses of the programme, but they have continued to help people most affected by the current crisis over the past two weeks.  

Ten dairy enterprises with the Georgian Milk Mark www.georgianmilk.ge provided cheese for the medical staff of hospitals in the frontline of battling the virus as well as people under quarantine and locals in the lockdown areas in the different regions of Georgia, who have limited access to the markets.

‘It is now important to show support to each other. I was very happy to see reactions from people, who were very surprised and thankful. I think those GMM enterprises set very good example for others.’ – A GMM cheese distributor.  

The Georgian Beekeepers Union (www.geobeekeepers.ge), uniting ten beekeeping associations and three commercial beekeeping companies supplied 1.2 tonnes of honey for further distribution among medical staff and vulnerable groups.

The Kakhetian Traditional Winemaking group’s (programme facilitated honey aggregator and exporter company) forty-one rooms hotel-complex is being used as a quarantine zone, the company also supplied food to locals over seventy in two regions of Georgia within a social project ‘Care for Each Other’ initiated after the virus outbreak and is now offering online sales and a free home delivery of its products (wine, compotes, jams, including, honey); the company’s webpage Old Kakheti went online to improve online sales.

These are a few examples and continuation of the kindness acts that started a month ago.

07/05/2020
Liquid Gold Reaches the Market

Referred to as Liquid Gold, for its color and perceived health benefits, Erbo the Georgian word for melted butter is a well-kept secret in Georgia. Traditionally made at home Erbo is much used in local traditional cuisines.  Butter is an important fat in Georgia, very common in Azeri cuisine and in mountainous regions where both the harsh winter climates and distance from markets increased the importance of butter which can be stored, in communities dependent on dairy farming.

Now thanks to Milkeni Ltd who have started to produce and sell Erbo as part of their products made under the Georgian Milk Mark, quality assured Erbo is now available commercially for the first time in Georgia in Madagoni and Libre supermarkets chains. Interest and demand is growing rapidly.

Of all regions, perhaps Ajara is most famous for its use of Erbo. Most traditional Ajarian dishes contain Erbo.  Borano is a dish of melted butter containing traditional Chechili cheese, a dish which been awarded the status of Intangible Cultural Heritage and Khavitsi a sauce made with flour and Erbo.

So what is special about Erbo?  People believe that it is a healthy fat, processed differently and beneficially in the body and is well absorbed in the human body; it does not contain lactose and casein, so it is recommended for those with lactose intolerance. Mountain people believe Erbo boosts metabolism and energy, improving brain function, memory and their immune system.

LATEST NEWS
Georgian Milk Mark in Ministry Magazine
17/11/2020
Our Village, the Ministry of Environmental Protection and Agriculture of Georgia (MEPA) magazine with a circulation of 10,000 copies a month is publishing an article about the Georgian Milk Mark (GMM) in its October issue. The article provides comprehensive information about the GMM, a list of the GMM dairies and their products. Rural farmers across Georgia will receive the magazine through fifty-four MEPA Information Consultation Centers (ICCs) for free. Currently, sixty-seven types of GMM dairy products from eighteen GMM  dairy companies are being sold  in Madagoni, Spar, Ori Nabiji, Nikora, Zgapari, Fresco, Foodmart, Carrefour, Goodwill, Willmart, Libre, Deili, Bilion supermarket chains. Details on www.georgianmilk.ge.
Georgian Beekeeping Highlighted in German Magazine
15/07/2020
A German beekeeping magazine Deutsches Bienen-Journal with circulation of 52,000 copies a month published a comprehensive article on beekeeping in Georgia and its history, local bee breed Mountain Grey Caucasian Honey Bee (Apis mellifera caucasica) and Jara honey a special mention of the project’s work.
Improvements in Sheep Shearing
29/10/2020
In 2018, while thinking about improving the quality of supplied wool, the Georgian Wool Company purchased twelve sheep shearing machines and trained a group of twelve shepherds, to provide a shearing service to sheep farmers. The service is available on the pastures at the beginning of spring and at the end of summer, when sheep are usually sheared in Georgia. This year, up to five-hundred farmers were served, with hundred thousand sheep sheared.   Before, the wool suppliers of the company sheared sheep by hand, which damaged wool fiber and the quality of wool was poor. It took time with only up to thirty sheep sheared a day. The sheep farmers had to ensure the workforce for shearing by hand, they also had to arrange wool storage space in pastures and transportation of wool from pastures to wool collection centers. Incompliant shearing and storage was decreasing the quality of wool and causing about a ten percent loss (up to thirty kilos), which was usually left on pastures polluting the local environment.   Now, the sheep shearing machines prevent damaging of wool fiber and respectively, the quality of wool has been improved. The company’s sheep shearing machine service includes storage and transportation of wool from pastures to the company`s warehouse in Tbilisi. Sheep shearing is now time-efficient with up to hundred sheep/day sheared by one trained shepherd. While shearing of thousand sheep by hand took at least three days, now the same is done just in one day. For the company it means a stable supply of wool in better, cleaner quality; For farmers it translates into reduced transaction costs, time and about 0.7 Gel saved per sheep. The Georgian Wool Company first exported wool to the United Kingdom back in 2016. Ukraine, Kazakhstan, India, Afghanistan are now among top wool export destinations. Along with growing demand, improving quality has become a particular interest of the company.
LATEST PUBLICATIONS
Measuring Urban Consumers Awareness of the GMM
A National Qualitative Review of the Municipal Women's Rooms
Deutsches Bienenjournal about Georgian Beekeeping