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The Georgian Milk Mark Cheese at the Georgian Cheese and Wine Evening

On 16th of December 2019, the Georgian Milk mark organized a Georgian Cheese and Wine evening at 8000 Vintages to introduce cheese with Georgian Milk mark (GMM) to the supermarkets and encouraged them to pass information on the advantages of GMM cheese to consumers. Cheese with Georgian Milk mark does not contain milk powder or any vegetable oils, it has laboratory analysis and is produced in the enterprises which are HACCP certified.

The Guests had the opportunity to taste different types of cheese made from natural raw milk produced by thirteen enterprises: Milken Ltd, Tsintskaro + Ltd, I.E Hakob Hambaryan, I.E Karen Simonyan, I.E Tsolak Grigoryan, Tsifora –Smatskhe Ltd, Tsalka +Ltd, Dairy Products Company Tsezari Ltd, Gocha Gagashvili – brand name Tsivis Kveli, Levan Bejanishvili-brand name Shuamta, Badri Gogoladze – brand name Cheese Hut, Coop. Tanadgoma, Coop. Disvelli. The Information per enterprise is available on www.georgianmilk.ge. The website allows consumers to look up the products they are buying using a unique register number printed on a label.

The evening of Georgian Cheese and Wine was attended by Mr. Levan Davitashvili, the Minister of Environment Protection and Agriculture of Georgia, by the Swiss Agency for Development and Cooperation Project Alliances Caucasus Program (ALCP) implemented by Mercy Corps, Georgian Milk Mark Project Administrator - Business Institute of Georgia and Marketing Company GMA Representative, the supermarkets and the dairies using the Georgian Milk mark.

The evening was headed by Zaza Grigalashvili, an '8000 Vintages' Sommelier, who spoke about Georgian cheese and wine pairing.

Helen Bradbury, ALCP Team Leader: ‘We have private sector cheese enterprises in the room from different regions, these are a real dairy businesses operating for years and years. It is very important that this is Georgian Milk from Georgian cows who eat Georgian grass. Consumers want to eat natural, healthy, good country food which comes from this beautiful land, from this beautiful clean water, from happy cows and are made in communities living in countryside.  Today we are at 8000 Vintages and we all know the history of wine. If you want ‘Qvevri’ wine or European style wine we know from where it comes from its name and the consumer can choose according wine value and its good for the producer, they can add more value and then this value goes back to the jobs, factories in the communities. So in the dairy sector it is going to be the same: as cheese will have the name, taste, value, style and its started to develop, the money supporting these factories goes back to women who are supplying milk, their families, they are putting money to their children education and investing in their life'. 

Levan Davitashvili, The Minister of MEPA: ‘I think the most difficult sector in Georgia is adairy sector and we have a lot to do together. A good presentation of a final product the market and how we bring cheese to the consumer is very important. We can say that competition between the enterprises is unfair, but we work on this via new the regulations to change the situation in the sector, we also empower our laboratories to have better quality and safe products. Today we have Georgian Milk mark presentation which is a very good idea for providing information to the consumers about dairy products, which also gives advantages to producer'.

The Products with the mark are available in Madagoni, Spar, Ori Nabiji, Nikora, Zgapari, Fresco, Carrefour, and Goodwill supermarket chains.

OTHER NEWS
19/11/2015
DRR WGs Respond in Emergency

The heavy rain and strong wind in Ajara last week saw the DRRWG hotlines have been flooded with calls in Kobuleti, Khelvachauri, Keda, Shuakhevi and Khulo municipalities. From Wednesday morning till Saturday night (November 11th-14th), the Government of Ajara and all five municipalities declared a state of emergency and announced the DRR WG hotline number on Ajara TV and online for the farmers seeking help. Municipal DRR WG members, along with a geologist and a representative from the Road Department, formed emergency response groups in each municipality to immediately respond to calls.

18/11/2015
Bio Security Points - Coming Soon

Construction of the two Bio Security Points (BSP) on the Animal Movement Routes in Marneuli and Rustavi is now on a final stage.

Each 2000 square meters point is already concreted and fenced and the sheep dips and cattle showers are ready and the site office in place. The 50 ton galvanized water Tanks imported from the UK are installed. For both points the NFA will hire staff including a veterinarian.

12/11/2015
Georgia Interests at Swiss Show

The OLMA trade show – a Swiss Agricultural and Food Fair has been held every year since 1943 in St. Gallen, Switzerland. The year’s 74th exhibition was held from  8-18 of October. 623 exhibitors and 375000 visitors attended the show.

The Swiss Agency for Development and Cooperation (SDC) was the one of the exhibitors this year. The SDC created 8 country stands including that of the Swiss Cooperation Office for the South Caucasus.

07/10/2015
Bio Security Build-up
Construction of the two Bio Security Points on the Animal Movement Route is now in full swing in Marneuli and Rustavi municipalities. In a month since works commenced, the main ground works have been completed. 

The NFA announced a tender on September 28th for the construction of two further Bio Security Points of the same design in Dedoplistskaro and Sighnaghi municipalities. The tender winner company was identified on October 5th.

06/10/2015
Advent of Agro-Journalism

For the first time in Georgia 6 universities will soon offer specialized courses on agricultural journalism.

The universities in Batumi, Kutaisi, Gori, Telavi, Akhaltcikhe and Caucasus International Universities in Tbilisi who already offer academic programmes on journalism, mass communications and agricultural education will now add agro journalism. The course prospective tutors have just had Training of Trainers for two days.

16/09/2015
The First Women’s Room in Ajara

Following work in KK and SJ  the Women’s Room model is being replicated in Ajara region, where Ajara Chamber of Commerce and Industry (ACCI) is proving an invaluable partner by opening the first Women’s Room at the Association of Business Women of Ajara (ABWA).

The “Women’s Room” will open up opportunities for the ABWA in terms of coordinating activities, trainings, advocacy raising meetings and information sharing. All these will contribute into stimulating women’s entrepreneurship and economic empowerment and attracting more women members to the association.

LATEST NEWS
Georgian Milk Mark in Ministry Magazine
17/11/2020
Our Village, the Ministry of Environmental Protection and Agriculture of Georgia (MEPA) magazine with a circulation of 10,000 copies a month is publishing an article about the Georgian Milk Mark (GMM) in its October issue. The article provides comprehensive information about the GMM, a list of the GMM dairies and their products. Rural farmers across Georgia will receive the magazine through fifty-four MEPA Information Consultation Centers (ICCs) for free. Currently, sixty-seven types of GMM dairy products from eighteen GMM  dairy companies are being sold  in Madagoni, Spar, Ori Nabiji, Nikora, Zgapari, Fresco, Foodmart, Carrefour, Goodwill, Willmart, Libre, Deili, Bilion supermarket chains. Details on www.georgianmilk.ge.
Georgian Beekeeping Highlighted in German Magazine
15/07/2020
A German beekeeping magazine Deutsches Bienen-Journal with circulation of 52,000 copies a month published a comprehensive article on beekeeping in Georgia and its history, local bee breed Mountain Grey Caucasian Honey Bee (Apis mellifera caucasica) and Jara honey a special mention of the project’s work.
Improvements in Sheep Shearing
29/10/2020
In 2018, while thinking about improving the quality of supplied wool, the Georgian Wool Company purchased twelve sheep shearing machines and trained a group of twelve shepherds, to provide a shearing service to sheep farmers. The service is available on the pastures at the beginning of spring and at the end of summer, when sheep are usually sheared in Georgia. This year, up to five-hundred farmers were served, with hundred thousand sheep sheared.   Before, the wool suppliers of the company sheared sheep by hand, which damaged wool fiber and the quality of wool was poor. It took time with only up to thirty sheep sheared a day. The sheep farmers had to ensure the workforce for shearing by hand, they also had to arrange wool storage space in pastures and transportation of wool from pastures to wool collection centers. Incompliant shearing and storage was decreasing the quality of wool and causing about a ten percent loss (up to thirty kilos), which was usually left on pastures polluting the local environment.   Now, the sheep shearing machines prevent damaging of wool fiber and respectively, the quality of wool has been improved. The company’s sheep shearing machine service includes storage and transportation of wool from pastures to the company`s warehouse in Tbilisi. Sheep shearing is now time-efficient with up to hundred sheep/day sheared by one trained shepherd. While shearing of thousand sheep by hand took at least three days, now the same is done just in one day. For the company it means a stable supply of wool in better, cleaner quality; For farmers it translates into reduced transaction costs, time and about 0.7 Gel saved per sheep. The Georgian Wool Company first exported wool to the United Kingdom back in 2016. Ukraine, Kazakhstan, India, Afghanistan are now among top wool export destinations. Along with growing demand, improving quality has become a particular interest of the company.
LATEST PUBLICATIONS
Measuring Urban Consumers Awareness of the GMM
A National Qualitative Review of the Municipal Women's Rooms
Deutsches Bienenjournal about Georgian Beekeeping