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Another Memorandum with the Women's Rooms of Ajara

On 18th of July, six Women’s Rooms (WRs) of Ajara region have expanded their linkages by signing a Memorandum of Understanding (MOU) with the Ministry of Health and Social Affairs of Ajara Autonomous Republic. The Ministry will use the Women’s Rooms to reach the rural population though disseminating information and organizing meeting on the health-care programs implemented by the Ministry via WRs.

“The Women’s Rooms in Ajara have already increased women’s involvement in local self-governance. The participation of rural women in social projects is also very important, so we are glad to cooperate with this municipal services to involve more people from rural areas and ensure the proper dissemination of the information about the programmes,” - Zaal Mikeladze, the Minister of Health and Social Affairs.

Photo source: Ministry of Health and Social Affairs of Ajara

OTHER NEWS
8/02/2019
Veterinary Surveillance Points in OIE publication

An article about Veterinary Surveillance Points (VSP) has been published in a quarterly bulletin of OIE – the World Organization for Animal Health. The article covers topics on the tradition of livestock seasonal movement in Georgia, the necessity of establishing VSPs and the importance of the points in animal health control throughout the country. The author of the publication is the Head of the Veterinary Department of the National Food Agency and the OIE Delegate of Georgia - Lasha Avaliani.

Please follow the link: Oiebulletin/veterinary-surveillance-points

06/02/2019
It’s official: the ‘Georgian Milk’ Mark Registered

The ‘Georgian Milk’ mark has been registered in the National Intellectual Property Centre of Georgia - Saqpatenti. The mark is now protected to avoid falsification and strengthen the ownership of Business Institute of Georgia, an independent body which will regularly audit dairies granted license to use the mark.

Eighteen dairy enterprises have already applied to use the mark.

The new ‘Georgian Milk’ mark will distinguish dairy products made from natural raw milk.

Information per enterprise will be published online on a www.georgianmilk.ge website which will come online at beginning of March. This will allow consumers to look up the products they are buying using a unique register number printed on the label.

A national promotion campaign conducted by GMA international marketing company to introduce the mark to the public and retailers will be rolled out from the end of next month.


23/01/2019
Watershed for Dairy Sector in Georgia

A presentation of a new ‘Georgian Milk’ mark was held on the 22nd of January at Hotels & Preference Hualing Tbilisi.

Up to 150 dairy enterprises and representatives of supermarkets, agri markets, sectoral associations and Government Agencies participated in the meeting.

The new ‘Georgian Milk’mark will distinguish dairy products made from natural raw milk. The ‘Georgian Milk’ mark will be found only on dairy products produced from Georgian natural raw milk and which do not contain milk powder and/or any vegetable oils. The purpose of the mark is to promote products made from Georgian natural raw milk, which will help consumers make informed decisions while buying milk and other dairy products. A recent large national consumer survey by the Caucasus Research Resource Centre of urban consumers across Georgia showed that consumers want to be able to buy ‘ecologically clean’ dairy products, meaning clean milk that comes from healthy grass fed cattle and dairy products produced in clean regulated enterprises. The research found that the majority of consumers had difficulty in identifying or being able to buy such products as these products are currently undifferentiated in shops. The ‘Georgian Milk’ mark will therefore solve this problem.

18/01/2019
Do’s and Don’ts Antibiotic Use Infographic

The ALCP facilitated the Georgian Beekeepers Union to develop infographic regards Do’s and Don’ts Antibiotic Use, providing guidelines for the beekeepers on proper usage of antibiotics and preventing honey and beeswax from contamination with the antibiotics. The full version of the infographic is available here.   

                         

26/12/2018
Agri Journalism Spreads

On December 26th, the Journalism Resource Centre presented its second edition of the agri journalism module. About hundred guests from the government, business and academic sphere attended the event.

The Minister of Environmental Protection and Agriculture of Georgia, Levan Davitashvili stated: ‘I am very glad to hear about all the initiatives related to agri journalism. Education is very important in agriculture for ensuring information dissemination for farmers. The door of the Minister of Agriculture is open for you at any time and our partnership with regional media is very important.’

The agri module was created for inclusion in BA in journalism degrees. Now, ten universities across Georgia have the agri journalism module established in their curriculum, lasting one semester with a total of 15 credit hours. Four more universities are about to do the same this year. 369 students have undergone the course in Georgia to date. Now those initiatives are ready for transfer to Armenia and Azerbaijan.

During the event, the Journalism Resource Centre awarded farmers and specialists within the agricultural sector. The Best Female Farmer of the Year award was given to beekeeper Mariam Kiladze; the Best Vet of the Year was Giorgi Tcikhelashvili from Dmanisi, he is 25 years-old who graduated from the Vet Department at Agrarian University and went back to Dmanisi and is working as a vet. The Best Male Farmer award was given to shepherd Giorgi Imerlishvili. Credo and the EBRD were recognized as financial institutions that supports agriculture, and SDC Project Mercy Corps Alliances Caucasus Programme for supporting agri media journalism.

At the end of the event, the Journalism Resource Centre announced the establishment of the Agro Guild, which unites journalists and media organizations, businesses, farmers, public officials, and universities and sets up annual or bi-annual advisory committees. The members of media associations and the JRC also announced that they are planning to establish an Agri TV program, the pilot of which will start in three months.

Follow this link for additional news regarding the event.

12/11/2018
First Commercial Harvesting of Jara honey

For the first time ever, twenty Jara producers have sold their entire crop of Jara to a commercial enterprise. Jara honey will soon be available in shops in Georgia.

See photos below. 

LATEST NEWS
Masterclass for New Agri Journalism Students
02/04/2019
Up to thirty students of the agri journalism course at the journalism department attended a lecture given by the ALCP programme Team Leader Helen Bradbury in the state university. Agriculture and tourism; environmental protection, preservation and biodiversity; the honey, sheep and dairy sectors; Georgia’s rich cultural heritage and its main treasure - people/farmers with their strong traditions were the main themes of the lecture. All the students highlighted that the lecture was inspirational, they did not know many things, found different perspectives of agriculture and environment and they will report about the themes in the future. ‘Agriculture is about people and you should do your work with your heart if you want people to be opened to you. Try to understand the process and choose your own path. Be different and always find something new that no one else can see.’ - Helen Bradbury, Team Leader of the ALCP programme. Since spring fifty-three students have been learning agri journalism as a selective module for two hours/week, during the whole semester at the state university.  ‘We see more and more reports about agriculture but it is not enough. Reporting about rural life, people and agriculture is very important and it is our and your responsibility to think about it and be more enthusiastic as you are future journalists or media managers.’ - Natia Kuprashvili, Head of the Journalism Resource Center. Fourteen universities in Georgia, four in Armenia and one in Azerbaijan established or are establishing agri journalism module in their courses. 369 students have already studied the course.
Spread of Honey Promotion Video
20/03/2019
The ALCP facilitated the Georgian Beekeepers Union (GBU) in development of the honey promotion video, depicting the story of Georgia as a land of the oldest honey discovered and unique biodiversity to support awareness raising and promote export potential of Georgian honey and Jara. The video was shared with different stakeholders and social networks. The Ministry of Foreign Affairs shared it with their internal networks of embassies in Georgia and foreign countries and it was uploaded in a Georgian production section. The video is on Facebook of the  Embassy of Switzerland in Georgia. The Georgian National Tourism Agency; The Department of Tourism and Resorts of Ajara; the Ministry of Environmental Protection and Agriculture; and The Agency of Protected Areas are sharing it with their network. It has reached the highest views on the popular Facebook platforms Marketer.ge and Georgian Wine. To date the video has 185,000 views and 6,000 shares. The majority of the viewers are emphasizing on interesting story mentioned in the video they did not know before and are sharing it for further promotion.
'Georgian Milk Mark' now in Supermarkets
13/03/2019
The products with 'Georgian Milk Mark' are now available in the supermarkets of Georgia. The 'Georgian Milk Mark' is officially registered and serves to distinguish dairy products made from natural milk. 
LATEST PUBLICATIONS
ALCP Impact Assessment 2017 Ajara
Goderdzi Alpine Botanical Garden - Mid Term Evaluation May 2018
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